subject: How to make profit with Adwords - Lesson 1 [print this page] How to make profit with Adwords - Lesson 1
Do you know how to make profit using adwords?
It's easy isn't it? build a nice sexy looking website, make sure you can take online payments, sign up for and adwords account, then sit back and reap the rewards.
Okay all done, now I will become one of them internet millionaire thingies, That was so easy - I just don't why everyone isn't doing this!
But hang on a minute, just checked my bank account and its not going up - its going down! - that's not supposed to happen is it? Maybe this Internet Marketing thing isn't quite so easy after all!
Does this sound ever so slightly familiar? Yes?
Unfortunately the great majority of people who get all fired up and try to make money online give up feeling frustrated and dissappointed and with a lot less money than they started out with.
How does this happen?
True, the concept behind internet marketing sounds easy and in reality it IS quite easy. After all what you are doing is taking a naturally human activity - selling - and putting it online. Every human on the planet has an inherent ability to sell, they spend most of their life selling, whether it is selling themselves, their ideas or maybe they even a salespeople, selling their employers products. Yes, my friend, selling is actually probably the oldest and most popular human activity. Guess what the second most popular activity is - Yep you've got it BUYING!
So if we accept that selling and buying are the two most popular human activities, why do so many online enterprises fail?
The answer to this is relatively simple. Far a sale to suceed you need three things
1. A product
2. A seller (you)
3. A buyer (your customer)
Now lets assume you have a product and that you are going to sell it, thats dealt with items 2 and 2 on the list. What we need to do now is find the buyers.
This is hard enough offline, but now we need to do it remotely!
The good news is that its not as difficult, as you may think there are lots of tools which allow you to find these buyers. One of the most powerful a little known search engine call Google. But google is so much more than a search engine. Google now controls vast amounts of web traffic, Billions of visits every day are served by them, so they have the power to make you ultra sucessful, or of course fail spectacularly.
But there is no denying that it is very easy to get it wrong. THe bidding system couple with the vast numbers of potential visits, can run up massive costs, without any guarantees of a return on the investment. As a newbie, you need all the help you can get. There are lots of tools available on the internet some are free so cost hunders and even thousands of dollars.
This was the dilemma I face when I was trying to launch my internet marketing budget, I admitted to myself that I needed help, but where could i go to get it?
As a internet Marketing mentor I beleve that it is essential that you take the time to learn the tricks to maximise your ROI(return on investment) from day on. This is why we have put together a series of articles aimed at educating newcomers to our industry
