subject: Search Engine Optimization is Your Best Partner [print this page] Search Engine Optimization is Your Best Partner
SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design.
The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Many SEOs and other agencies and consultants provide useful services for website owners, including:Review of your site content or structureTechnical advice on website development: for example, hosting, redirects, error pages, use of JavaScriptContent developmentManagement of online business development campaignsKeyword researchSEO trainingExpertise in specific markets and geographies. Most site owners bypass this step because they forget about it or think it is too complex, but without competent search engine optimization Web site services you are destined to become search engine fodder.
Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.
Keyword List- Strategically incorporate your highest-impact search terms into your siteSite Content- Incorporate keywords appropriately into the content of your website Meta Content- Incorporate keywords into the source code of your pages Site Architecture & URLs- Structure your site and page URLs to be search engine friendly Inbound links- Place links to your site on other highly-regarded, relevant sites, directories, ezines, blogs, and press release syndication sites Content Siloing - Link pages of your website together and group them by topic. Keyword research is not just for determining what you would like your website to rank for.
Keyword tuning for a search engine marketing campaign is an iterative loop; you keep doing it until you rank reasonably well on several search engines. Keyword mapping decides which URL shows up in the search results for certain keywords.
Search engine optimization means ensuring that your Web pages are accessible to search engines and are focused in ways that help improve the chances they will be found. Search engine optimization is not a straight forward approach and oftentimes requires experience and knowledge in order to get it right. Search Engine Optimization is your best partner for your SME or large organization.
