subject: Build A Page On Facebook [print this page] Build A Page On Facebook Build A Page On Facebook
One of the quickest ways to spread the word about your business is to build a page on Facebook. Once you open your Facebook account (which is quite simple), you'll populate your page with a good picture, your business name, and pertinent information. In another article in this series you'll learn about making the thumbnail picture to represent your business. Here, you'll get some useful pointers on the other elements necessary to build a page on Facebook.
Choose A Page Name
Choosing a page name may not be as easy as you think. This is permanent, so don't be cryptic or sarcastic. Maybe your close friends would get the joke, but if you're trying to broaden your market, communication is vital. Save inside jokes for insiders. The name of your page should reflect what you're trying to sell, whether it's a product or a service.
Of course, if you actually have a business name, you can use it on your Facebook page. It's the same with a group, such as an athletic team or a band. Using the business or group name when you build a page on Facebook will aid name recognition which is vital to broadening your customer base.
Give Vital Information
If you have ever given up in frustration when trying to find a "buy now" button, join the club. Your Facebook page must have all of your vital information easily visible. Save any fluff or fun for your status updates.
If you have a physical address for your business, it should be listed under your basic information, along with your hours of operation. You can give more detailed information, too, such as parking availability, whether or not credit cards are accepted, even how people need to dress. For instance, if you are a musician who is a regular at a particular restaurant or bar, get permission from that business to mention them on your Facebook page. Then, list them on your page and give information that will help your fans find you.
Don't forget to list any other social networking sites you use. If you have a website or a blog, post the URL for it in your information block. Do the same for Twitter, Digg, Diego, and the other marketing tools you use. You can also put a calendar on your Facebook page, with information on touring or shows.
Building a page on Facebook uses a lot of common sense. Just think of all the details a person need to know to find you in person or purchase your product, and make sure it's visible on your page.
