subject: Getting Started With List Building [print this page] In case you are a beginner with building lists then let me tell you that in this article we will go through the very basic tips of list building. However, before I tell you the basics let us first clear certain common misconceptions about list building.
*Email marketing-a total waste of time and not effective-It is a very wrong conception that email marketing is not effective or is just a waste of time. It is in fact one of the most effective tools of online marketing. The people who do not like receiving promotional or product advertisements through emails form a minor group. And you can avoid this kind of thing by ensuring that you seek people's permission before sending them emails because most of the people out there enjoy reading emails and do pay heed to the various kinds of emails they get.
*One of the keys to a successful business is online marketing. You have to realize that producing good quality products and offering excellent after sales service is not enough. The right kind of exposure can be obtained for your business only through online marketing. And also however good your products are or your after sales services are, they may not bring in the kind of revenue you would like to see which is why contacts are very important.
If you make the right kind of contacts then not only will you be able to cover the costs by selling your product but also increase your sales as much as word of mouth will give you publicity. One of the best ways to publicize your product is by word of mouth of the existing customers or clientele. It's the most inexpensive and effective means of publicizing your products and earning fame. And since the advancement in technology has introduced something simpler and global like the emails, therefore entrepreneurs need not worry anymore now.
*If you do not want your products or sales to remain limited to local markets, then you need proper business strategies of marketing to extend them to global markets. Especially, because until people or rather potential customers know, they will not know about the very existence of the product. And global means like emails and advertisements and promotions on web sites are much required for the success of both your product and business.
*Opt In List Building As An Option-One of the best techniques available for both promotions and business marketing, this is a method whereby you can create a list of all the contacts who can opt to receive your free promotional mails and newsletters. The Advantages of having an opt in building lists are:
*There is a huge reduction in marketing costs since emails can be sent for free without any additional charges.
*Moreover you can just write down one email and send various copies of it to different contacts in the list. You don't need to print down different copies or write a letter repeatedly several times.
Hence, if you keep these simple things in mind, it will not be very difficult to build lists of contacts which can take your business to great heights.
