subject: Business Cards: Marketing Power In A Small Tool [print this page] Business Cards: Marketing Power In A Small Tool
If you run a business, marketing to people who are likely to take advantage of your business is a great way of draw in new customer. Maybe you strike up a conversation with someone at the grocery. He seems interested in your business offering, so he asks how he can learn about it.
So, what do you do? Do you scramble around for a pen and paper to write down your name, address, and phone number? Do you jot down your email address at the back of the receipt? Absolutely not. This will only make you look unprepared and unprofessional. What you should do is reach into your pocket, swipe your professional looking business card that has all your contact details and hand it to your potential customer.
Maybe you are thinking that you do not have enough money to purchase large quantity of professional business cards. That is alright. There are cost effective ways to produce cards such as making your own design and having it printed from an online printing company.
In general, business cards are among the oldest techniques used to get your business name into the hands of your target customers. They were initially used for social gatherings, but during the Industrial Revolution they became an important part of the business industry as a means of promoting businesses.
Nowadays, these cards are widely used at business events, trade shows, or other business gatherings as an effective means of promoting goods and services. But they can only be effective if people do not toss them in the trash. Here is an overview of these powerful marketing tool:
History. Business cards have been in use for a long time now. While technology evolved to give these business cards different looks, they are still widely used in all areas of business. In the old days, business card printing uses bulky printing presses, and the standard size was much larger than the cards we have today.
The use of computers have allowed businesses to produce cards right at their own home of office, and allowed business owners to give out their cards easily and economically.
The design. The early cards were designed with elaborate engravings and other embellishments that ensure the card catches attention. But during the Industrial Revolution, the cards look plainer often created with black letters on a white background.
With the printing technology available today, printing cards have become more innovative and creative, and gave entrepreneurs the ability to customize their business card templates with their own images, logo, and colors. Most of the cards today contain an overabundance of colors and designs, with each card trying to outshine each other.
The materials. Today, you can basically create cards from different materials such as the standard card stock to plastic and metal. Plastic cards are increasingly becoming popular today because of their durability. They are available in frosted or metallic finish. There are some people who produce their cards from unusual materials such as wood or magnets. If you want to stand out, do not be afraid to be creative in your design but be sure you are still able to produce the perfect impression of your business through your cards.
Business cards have been the tool of choice of many business owners. Despite the attractiveness of modern marketing techniques, these cards do not seem to be slowing down in effectiveness. If you are trying to create your own cards, you have a lot of choices that will allow you to showcase your personal marketing efforts in the best possible way.
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