subject: Excellent method to appearing your sites in the search engines [print this page] Excellent method to appearing your sites in the search engines
Is it difficult doing everything you can think of just trying to get your site to rank higher when it comes to search results? Why aren't you seeing the outcome you want? Lots of people who have new websites try to get their sites to rank higher but they don't use the rules they know in the backs of their minds. The ranking rules search engines use are always being reworked and so the ways to get websites optimized for ranking well are never the same. If you're looking to beat out everyone you're competing against and Google's initial page is what you're hoping for, the mistakes you're about to learn about must be avoided. If you work on these, you'll get more positive results, no matter how much money you have.
Using graphics and images can be a great way to enhance any website, but putting too many up will actually be damaging your SEO efforts. Having a high number of images on your website will leave less room for search engine friendly content, which will lead to a lower ranking. If your text appears within images, it's going to reduce the impact plain text on your site can have. Search engines aren't able to read images, so if your navigation links to other pages in your site are written on images, they're useless for SEO purposes. If you really do want to use images, you should have your main keywords in the image's ALT attribute. These tags can be read by the search engines, which can help your rankings somewhat.
Choosing the wrong keywords is another mistake that webmasters make. If your keywords aren't targeting people who can't be converted into buyers then you will waste your time. Without targeted traffic you won't make any sales. Basing your site around words that aren't being searched is a fast way to not see any results. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. The key is to locate lower competition keywords and to build your content around them. And the best part is that there are free keyword tools that will show you keywords that you can use.
Another SEO error that many webmasters make is writing an irrelevant site title and a poor site description, which can both be detrimental to your search engine rankings. Search engines will look at your title and description to try and find a theme before comparing this to the text content you have within your pages and coming up with a results ranking that shows visitors how relevant your site is to what they're looking for.
Search engines are more stringent with their ranking structures and choices now than they were a few years ago, so pay attention to these elements. In conclusion, successful SEO is a combination of multiple elements. Blackhat tactics can be very tempting, with their promise of instant results and improved rankings almost immediately, but you also risk getting your site banned with these unethical methods. Try to focus on using Whitehat SEO techniques that are more reliable in terms of improving your search engine rankings, bringing in plenty of targeted traffic and won't get you banned for your efforts.
