subject: World's best PR stunts [print this page] World's best PR stunts World's best PR stunts
The newspapers love a good PR stunt, but they're hard to get right. Here's a rundown of the 10 best PR stunts to provide you with inspiration.
Tourism Queensland's Best Job In The World'
Aimed at promoting tourism, this PR campaign prompted a worldwide search for someone to take on the 70,000 caretaker job on Hamilton Island, billed as the Best Job In The World'.
KFC's Face From Space
In 2006, KFC created an 87,500 square feet picture of its new logo in the Nevada desert, which was so large it could be seen from space. The process took 24 days but gained the fast food giant countless column inches.
Kellogg's Wind Up' stories
Some of the best PR stunts manage to make it under the radar to appear as genuine news stories. Kellogg's Wind Up' campaign, which was put together to coincide with the launch of their new Winders snack, saw several fictional stories being fed to the press, including one about a man who apparently discovered an image of William Hague in his toast.
Mattel's Barbie Street'
Mattel painted an entire street Barbie pink to boost sales; media coverage of the event is estimated to have reached over 100 million people.
Visit London turf Trafalgar Square
Trafalgar Square was completely turfed over as part of Visit London's 2007 campaign to promote green spaces in London. Over the course of two days, visitors were invited to pull up a deckchair and enjoy the 2,000 square green space.
Resident Evil's offal barbeque
To mark the launch of the Resident Evil computer game, Leicester Square was taken over by zombies for a night. The scene caused quite a stir, particularly when they started chowing down on bits of offal
Confused.com's safety proof street
The insurance comparison website tracked down the most accident-prone street in Britain and covered everything in bubble wrap. It took eight men more than 12 hours and 1,500 square metres of bubble wrap to cover everything from lamp posts to garden gnomes.
IKEA's Bondi book swap
IKEA installed 30 bookshelves on Bondi Beach for a day to encourage beachgoers to either swap their old books for one or the shelf or take one in exchange for a donation to charity.
Extreme Scrabble
Organised to mark the 60th anniversary of the popular board game, among the Scrabble games played out in extreme' circumstance were one played underwater while surrounded by sharks and one played during a skydive.
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