subject: Tips to formatting your content to get your page higher ranking [print this page] Tips to formatting your content to get your page higher ranking
You will want targeted traffic whether you're running a site or you're running some other business on the internet. And the best way to do that is to optimize your site for the search engines. When you go about SEO the right way, you will get that target audience and that audience will usually be ready to act. However, you can't just wing SEO, and you need to know which mistakes to avoid if you hope to be successful. Your site should be appealing to the search engines, not pushed out completely. That is why it's necessary to understand what you shouldn't do so that you can succeed.
It's important to read on for some common mistakes that people often make that kill their chances of getting the traffic they want. Number one mistake: terrible on-site SEO, it not only helps you rank well but helps your visitors navigate your site better. Don't neglect this, unless you don't want your site to reach its full potential.
The way you format your site is considered on-site SEO. On-site navigation is actually the easy part of SEO, you want to pay attention to your navigation, ALT tags, header tags, and file names. All it takes is for you to do on-site optimization once before you realize how easy it is but you must do it. Don't skip over this part of SEO.
Your competition is doing on-site optimization but many are going to still be failing the test we are about to study for. The second mistake is ineffective internal linking. Your site's internal linking is all in your hands and it is an additional factor that you have 100% control over. Linking strategy is a gem that is not even employed by most and you can reap the rewards of having higher page rankings.
Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren't utilizing it. Just try it and you will see results. If you want your new pages to get indexed fast then this is the way to go. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia. Never commit a big mistake which is overlooking the search engine guide lines.
That's why it's essential that you learn what those guidelines are so that you never make mistakes that penalize you with search engines. Search engine guidelines are modified constantly so it's important to familiarize yourself with these changes whenever they occur so that you can stay within the rules.
One great example of this is Google and how they change their algorithm constantly, and that's why you need to learn about those changes so that you never drop in the rankings. Above all, it's important to stay away from excessive flash, but if you include images make sure you're using ALT tags. If you can avoid committing these blunders, you'll shoot through the search engine ranks and you'll avoid ever being banned.
