subject: The One Stop SEO Glossary [print this page] The One Stop SEO Glossary The One Stop SEO Glossary
The world of SEO is one full of many different terms and methods, it is helpful to have an understanding of some of the main terms used.
Organic Links - These are the links that are found in the main body of the Google search page, these links have been 'pulled' organically.
Sponsored - These are the links that companies pay for this system is called pay per click. Companies bid for certain keywords dependent on their area, the more competitive the key word the more expensive the required bid.
Meta Descriptions - This is an important element of a website's HTML the meta tags are the description tags which describe what the data is. Meta descriptions are displayed below the site title in the Google search listings.
Anchor Text - this is also part of the HTML code the code for a link will include the destination web address which will be unseen, the anchor text is the click able part of the link.
Validation - today it is beneficial for a site to conform to W3C we standards W3C is the leading authority on validation standards. They are leading the way for the development in web industry standards. Ensuring that your website conforms to W3C standards is beneficial for the functionality of the site and it is also beneficial for the optimisation of the site and it is recommended for all.
Social Media - social media is an integral part of search engine optimisation, it is a way to get links and to make your site visible to Google. It is imperative that a company's social media campaign is thought about and executed strategically. Hours spent staring aimlessly at Twitter and Facebook are wasted hours that could be spent optimising your site in other ways.
Duplicate Content - duplicate content is Google worse nightmare any content that is put on your website or blog has to be unique. For instance a e-commerce site who adds new products then copies the product descriptions straight from another site; when Google sees this and recognises it as duplicate content then it will be wiped from Google listings a
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