subject: The Network Marketing Principle [print this page] The Network Marketing Principle The Network Marketing Principle
Don't sell, build relationships.That's what we always hear about network marketing. It's been repeated a thousand times over by network marketing experts. And yes, as professional network marketers we are called to honestly recognize and genuinely practice the value of building relationships as a way of life.
And yet, selling is integral to marketing. We should lay much emphasis, in fact, on the selling. We need to sell. It's called for because it's where the money comes in. It's our way to make a living, and if we don't make a sale, and carry on selling after a sale, then we lose the point of why we're in marketing and why we're making the effort to build relationships with those who are in business with us. So, selling is ever present in the network marketing equation. Yes, it is put aside somewhere in the back of our minds as we build relationships with potential leads because we don't need to be too obvious, but it is our primary intention and fixed objective to close the deal. If we don't get the selling part accomplished at some point with one prospect, we move on to the next prospect and play the process once again ---why? --- because we need to sell.
For the true and the legit network marketing businesses, that's the whole idea behind building relationships. Giving is about working together with people. Giving is sharing helpful content. Giving is providing expert responses to questions. Giving is awarding a free offer or holding a contest as an additional benefit to customer loyalty. Giving is training, coaching, counseling your membership base. Giving is all about treating people right in this people business. It is about imparting due respect and garnering their respect, passing on trust and gaining trust in return, offering your loyalty and acquiring their loyalty in due time, to be granted the right to do business with them and then taking that right as the opportunity to sell. Selling is supplementary; it's an add-on, an accompanying extra, an additional benefit to all that you are giving. Money-making is consequential, a tangible bonus to your efforts in building relationships.
Network marketing is effective money-making because there is giving as well as selling. If the rules are played right, everybody can be really happy. Because whatever sale is made at the end of the day, you're indebted because someone gave you something and you're at the same time gratified because you gave someone something. I'll say it's out-and-out giving and just sort of selling. How? First of all, you're selling a product, there in itself is giving as you're supplying to a person's need for something. In addition to that, you're also giving an income opportunity --- that's equivalent to giving an advantage to someone who is disadvantaged in life. How can anyone question the authenticity of that?
All the giving is what makes network marketing so reputable, so highly-regarded, so honest. Giving + Selling = Network Marketing.
