subject: Search Engine optimization and Social Media Marketing [print this page] Search Engine optimization and Social Media Marketing
Search Engine Optimization and Social Media Marking are continuously growing in online marketing industry. Online marketers have huge demand on SEO and social Media marketing due to PPC is highly costly than these two methods of online Marketing.
Online consumer behavior is changing day by day. The way of finding information has evolve in many ways. Now people are not limiting to search information through search engines or simply google. They move to various social media sites and ask peers opinion before taking a decision. That's why Search Engine optimization (SEO) is not enough. Companies should have good presence is social networking sites as well.
As online marketers, we need to focus on the technology that use in search engines and social media networking sites. Such as mobile phone usage turned the demand for domestic PC usage completely. Again, marketers may not be able to manage the good presence it all the search engines and all the social networking sites. Then they have options to select the best media or places to do their online marketing campaigns due to it need focus approach always. For this, online marketers need very much thorough understanding about their target customers.
It is not a secrete that google and bing are getting live feed data from facebook and twitter. This is a good example to visualize the need of both SEO and social Media for online marketing strategies. If you have good presence in social media sites, it will support your SEO effort too. Other way, you may noticed that, when you search something on facebook, bing results are showing. It is proved that search engines and social media networking sites could not go alone, they are going together due to both parties have enormous benefits each other
Some companies think, Social Media is a PR function and Search Engine Marketing is a marketing function and manage by two divisions. Managing by two divisions is not a matter. However, both parties should understand the relationship and interdependency of two functions. PR division can use the same keywords that marketing division optimize and really your customer search. Other way, marketing division can use the lots of content created by PR division to use search engine optimization activities and creating awareness. It is better to start both divisions work from the target customer end. It will be a great success for both campaigns.
Great content is the foundation for all functions in online marketing. Google's Panda update also emphasis this. When we build great content, it is easy to optimize the search engine and social media together. Especially search engines love for great content. We never forget the customer engagement, customer relationships while building great content and doing optimization for search engines and social media.
