subject: Adding a Blog to Your Website For Increased Sales, Customers and Rankings [print this page] Adding a Blog to Your Website For Increased Sales, Customers and Rankings
There are several reasons why adding a blog to your website is a great way to showcase your knowledge, attract new customers, keep your customers loyal and increase your sales. Blogging may not be the latest and greatest invention in the internet but it still works and most would argue, including us, that it should be done first before implementing any other social media or web strategy.
Blogs Bring Site Traffic
People find your blog through search engines. Having a blog with regularly updated posts will increase the size of your site and the amount of keywords your blog is relevant for. This will also improve your rankings. Sites with blogs easily outrank static sites that most of your competitors probably have. Most of our site visitors come in through blog posts and not to our home page.
Blogs Showcase Your Knowledge
The writing of relevant posts to your industry will set you apart and brand yourself as an expert in your field. If you own a restaurant, write cooking articles to help your customers. Retailers can write on fashion tips, salons on beauty tips, auto repair shops on basic car maintenance. These posts will let customers know you are an expert in your field and when it is time to spend their money, they are more likely to do so with you then your competitor who does not write on such subjects.
Blogs Educate Your Customer
An educated customer will spend more money and feel more comfortable recommending your business, services or products to family and friends. The information you give them while blogging not only helps in purchase decisions but also in their everyday life which creates loyal customers for life.
Blogs Increase Site Rankings
Every time you make a blog post it is an opportunity for more links that in turn increase your organic site rankings. Blog posts are syndicated through Twitter, Facebook, other people repost your material and also link back to it on their Facebook and Twitter accounts. With a static site with no blog, there is much less of a chance for this.
You can also set your Facebook and Twitter to update automatically each time you make a new blog post. Do this by adding your RSS feed either through the sites themselves or a third party application like Ping.FM or a WordPress plug-in.
Blogs Increase Sales
While instant sales increases may not be noticed like they are when starting a text message marketing campaign, blogging will bring sales in over time as your site rank increases, the number of links increases and you become known as the local expert in your field.
Our Top 5 Blogging Tips:
1. Use keywords in your blog posts. If you are a pizza shop, be sure to sprinkle your local pizza shop name and city in the post. Same goes for other local businesses. Local search competition is easy compared to national terms and a few blog posts that are keyword rich is all it takes in most cases to jump in the rankings.
2. Start off slow. Just a post or two a week is fine to start building links, rankings and sales. You do not need to spend hours a day at this and just a couple well thought out blog posts will work wonders.
3. Keep it simple. Remember your audience, keep you material relevant and keep it short.
4. Announce specials and changes in your business. Blog posts are indexed quick in the search engines and a new blog post announcing a new sale will show up on the first page when someone searches "Nashua clothing sales" or a similar local search term.
5. Have fun. Show your personality a little and keep your writing style in line with your business concept.
Adding a blog to your existing site will go a long way to new sales, customer loyalty and customer retention. It is a pretty simple process and even free blogging platforms like Blogger or WordPress will work fine for most companies until you can have your own blog integrated into your existing website.
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