subject: 5 deadly secrets that can boost your article marketing efforts [print this page] 5 deadly secrets that can boost your article marketing efforts
So you want to get copy and content noticed by readers online? One way is to create unique articles and then submit them to article marketing directories. You can have the greatist content in the world but if no one is reading it then you have big issues.
Here are 5 sure fire ways that you can use to slice through your competition and be sure that your articles are going to get read. Don't waste marketing dollars anywhere else until you read these five steps. Be sure to pay attention to step number 4. It might be the giant killer. The one tip that could turn your marketing around using your articles.
Step 1
Google is interested in unique content. Make sure now more than ever that you are doing your best to ensure all your articles are as uniques as possible. Most article directories today want a minimum of 400 to 500 words in the article. But Google wants you to have unique content. Beware of creating an article that is just spun content. If your information in the article is not uniques Google will see right through it. The best way to produce unique content is to take an article or a piece of news and find a creative perspective that you can talk about. Google will reward your site with links and index love for a long time.
Step 2
You goal in article marketing has to be to create straight forward well written and formatted articles. Keep away from too much html markup and other characters like commas hyphens and quotes. They can take away from the content and some people do not have the technology to view them while online so they come off looking like junk. Make the article shine and you don't need to worry about making the on page content pretty with formatting. People are looking for articles as a source for learning something. They are not worried that you didnt hyphenate a word.
Step 3
Keywords will play a huge role in your article marketing efforts. But be sure to use them sparingly throughout the article. Too many and your content will appear as spam to a Google robot. Learning to incorporate just the right amount into your document is very important. Be sure at the very least to include the keyword in your title if possible. Once in the first or second sentence. Once in the middle of the content and lastly the final paragraph should contain the article keyword.
Step 4
Be sure to write with LSI in mind.LSI is short for latent semantic indexing and used to determine how relevant an article you create is to your keyword. For example if you are writing an article and your keyword is making money online. Then your article should have like words that fit your keyword. A word like golf really doesn't fit making money online but a word like internet or marketing does. The more you use LSI in your article creating the easier it will be to rank in the search engines. If you are not familiar with LSI I suggest that you take the time to understand and learn how to effectively use this as a weapon against your competition. There is a very good chance that they are not using this little known SEO tool in building their articles and it can give you a huge marketing advantage.
Step 5
No BS. Thats right. If you are going to be an effective writer and use article marketing to make money then you have to be sure that people are getting good information. Dont make a claim unless you can back it up with fact. Opinion in some cases is good in an article but a reader is looking at you as a professional in the area you are writing.
Many people online and offline are using article marketing as a tool to gather leads and make money. By targeting a niche specific audience and writing an effective no nonsense keyword and LSI rich article you can be on your way to dominating your competition with articles that stick. Good luck and happy marketing.
