subject: The Future of Advertising: Everything's Going Mobile [print this page] The Future of Advertising: Everything's Going Mobile
You are probably one of the billions of people on the planet that owns a cellphone; actually the probability that you are reading this article off your cellphone is pretty high. When cellphones were first launched on the market, they were strictly for making and receiving calls when you were on the go away from home and the chunky landline. Now, the cellphone is a library, a video arcade, a movie theater, a concert hall, a high def TV, a radio, a calculator, a mail delivery service, a work computer, a navigation device, a best friend, a favored pet, and a communications device all rolled into one.
With the increase in cellphone users, cellphone apps, cellphone capabilities, and cellphone services and speeds, more and more businesses are taking their businesses to the airwaves, and we aren't talking radio. Newsprint is dying, more people are buying commercial free satellite radio, DVRs are killing the TV commercial, and online ads are subconsciously ignored by most avid internet users, so where do advertisers go to sell their products?
Well, they are hitting the airways and advertising through free downloadable apps, they're learning about mobile advertising with techno mana like local mobile monopoly (you should check out information on local mobile monopoly, and the local mobile monopoly bonus), and they are spending large amounts of money designing their own apps that get people to buy their goods in a subtle way (a free downloadable eBook when you buy a box of cereal).
With apps like the soon to be launched local mobile monopoly, local advertisers are chomping at the bit to send you well designed ads and get you actually through the door of their shop, store, restaurant, or business office. Unfortunately, with the advancements in mobile technology, privacy is becoming more like a myth than a fact. You haven't told anyone where you are, but somehow the local merchants have your location and they're beaming you information on current deals, sales, and discountsyou can blame the GPS tracker in your phone for that.
Local advertisers think that if you're too busy texting and talking on your BluTooth to notice the billboard they spent thousands on, that they should probably get to you in the one place you are the mostmobileland.
If you don't want advertisers junking up your phone with their flashy deals and schpeals, you should probably stick to a non-smart phone model, but if you actually like shopping locally based on deals, discounts (group and individual), sales, and freebies you should check out apps like the up and coming local mobile monopoly app, and the local mobile monopoly bonus.
The world is getting smaller, media is going mobile, the office is on the go, and people are learning more, doing more, and getting more done without ever moving from their chair in the caf.
If you're an advertiser, go mobile, you can only go up from there. If you're a mobile user (and chances are that you are), and you want to know the most up to date information on your favorite things to buy, download more apps.
