subject: Hosting Virtual Trade Shows Is a Cost Effective Way for Exhibitors to Acquire More Leads [print this page] Hosting Virtual Trade Shows Is a Cost Effective Way for Exhibitors to Acquire More Leads
Hosting virtual trade shows is a cost effective way for exhibitors to draw additional traffic in the months following the physical show. The platforms are user- friendly and any questions can be answered by on call tech assistants. Trade show exhibitors around the country are taking advantage of this additional profit center to compliment their physical trade show presence.
Exhibitors can draw additional traffic and obtain more revenue with a virtual show. They can reach attendees who were not able to attend the physical show, continue communication with the ones that did, and create new relationships. Attendees can log on to the virtual show and view presentations and demonstrations. Exhibitors are able to chat live and answer attendee questions, host events where special guests can appear, give out coupons and much more. It's a great way for exhibitors to continue communication with attendees and fully engage them well after the physical show has ended.
Platforms similar to the one that VirtualE, Inc. provides, allow a pay-per-click method that gives the exhibitor total control over their spending. Exhibitors decide how much to spend and how long to spend it. Virtual trade shows are a wonderful way to gain more leads and revenue without burning a hole in their pocket.
The platform is easy to manage and navigate. Exhibitors register with a credit card, pay a $50 deposit towards their first clicks and are guided through a simple registration process. During the registration process, the exhibitor creates their exhibit space and other advertising opportunities for the show. Tech support representatives are available to assist with questions along the way. Finally, exhibitors bid on a price per click, starting at $.10 per click for attendees to click to chat and to view items on their website.
Promotion of the virtual trade show can be done by implementing it into existing marketing campaigns. If exhibitors have a website, Facebook, Twitter, or blog, information regarding the upcoming virtual show can be added. Emails can be sent to all attendees and fliers can also be handed out at the physical show to inform everyone of the upcoming virtual show.
In all, virtual shows are a cost effective and easy way for exhibitors to communicate with all possible participants. The platform is user friendly and tech assistants are always available to answer questions. Promotion of the virtual show is inexpensive and can be added to existing marketing campaigns.
