subject: Free Cell Phone Search Services - An Effective, Successful and Clever Marketing Strategy [print this page] Free Cell Phone Search Services - An Effective, Successful and Clever Marketing Strategy
You must have noticed there are numerous sites at the net offering free cell phone search services. Some of you must have tried to use the services. You have noticed that, in the end you had to pay to get what you are looking for.
Some free cell phone search sites do it directly. You enter something in their search box and hit the button. You will be redirected to a paid reverse phone look-up page then and there. There are some sites, that will give away some information for free and charge if you want to get the rest.
In both cases, the result is the same. You have to pay eventually for the information you are looking for. It is noticeable that the sites giving away some info for free ensures that these free info would not benefit the searchers by any means.
Why these search companies cannot give away the info for free? Because they had to spend a lot to get the info in the first place. They had to buy these info from various private, social and official sources. They had to invest huge amount to make their database available to the client. In this case, it won't be illogical to charge the client to recover their investment and make some profit. If it is logical, why they claim to offer free reverse phone look-up services when, in reality, it is not?
Well, that is the marketing strategy. A very effective and successful marketing strategy. It is so successful and effective that each day you will see more and more sites are following the exact strategy.
The secret of success of this strategy lie in the human nature. Human 'like' to have things and they 'love' to have that for "free", without paying or without making any efforts whatsoever. The word 'free' catches their eyes and makes them curious immediately. If they see 'free' they are almost bound to check out what it is.
At the end they will see that it was not free, true. However, another strong aspect of human nature is if you can make him/her curious enough giving a small portion free thing, the curiosity will drive to possess the whole thing. 8 out of 10 cases it will happen.
So, the reverse phone look-up service providers are manipulating some human psychology to make a highly successful and killer marketing strategy. The strategy is so effective that people got hooked even though the came to know the free cell phone search services are, in fact, not free.
