subject: WSI Franchise: Using Social Media to help Louisiana Tourism Coastal Coalition (LTCC) Increase Tourism After BP Oil Spill Disaster [print this page] WSI Franchise: Using Social Media to help Louisiana Tourism Coastal Coalition (LTCC) Increase Tourism After BP Oil Spill Disaster
Toronto, Ontario, March 22, 2011 - Andre' Savoie, a web based Marketing Consultant with WSI, the world's largest Internet franchise, collaborated with Louisiana Tourism Coastal Coalition (LTCC) to assist the organization increase tourism after the BP oil spill tragedy in April 2010. By introducing an integrated social media marketing strategy for the non-profit organization, Andre's' goal was to help minimize tourism losses as a result of the oil spill along Louisiana's coastal community.
Andre' Savoie, WSI Consultant operating out of New Orleans (www.mywsiconsultant.com), says, "The oil spill affected a number of businesses across several coastal communities in the United States, Louisiana being one of them. The vision behind the Louisiana Tourism Coastal Coalition is to rebuild the reputation of the fishing and tourism industries that were heavily impacted due to this disaster. With my Internet franchise office located in New Orleans, this initiative was close to home for me. Therefore, I was honored to collaborate with this non-profit organization to implement an Internet marketing program that will help rebuild tourism in Louisiana".
The organization, which already had a website (www.visitlouisianacoast.com), started utilizing WSI to launch an integrated digital marketing campaign, which included social media consulting, split A/B message testing and the development of custom social media profiles for Facebook, Twitter, YouTube and Flickr. Additionally, WSI produced and continuously handles the company's blog where they publish regular posts about fishing and tourism prospects in the region (blog.visitlouisianacoast.com).
Part of WSI's Internet marketing strategy included generating targeted traffic to the organization's web properties using highly effective, keyword-focused pay-per-click campaigns. Regional based ads were designed to encourage fishing and tourism, and conversion architecture-based landing pages specified to convert the traffic. To cultivate the relationships developed online, WSI also implemented a monthly email marketing program for the LTCC.
"As a result of WSI's efforts, the Louisiana Tourism Coastal Coalition has gone from having no social media presence to building their Facebook and Twitter networks to 500 friends and 400 followers respectively within 3 months," says Andre' Savoie. "Our marketing efforts have also resulted in almost 1,000 video views on their YouTube channel. Traffic to their company blog surpassed traffic to their website during the month of February, and WSI's PPC campaign has generated more than triple the traffic they received over last month".
"With the expertise and guidance of WSI, our social media experience has truly transformed from a world of confusion to success," says Kristin McLaren Mickal, Executive Director of Louisiana Tourism Coastal Coalition. "Although we understand the importance of social media, WSI calmed the waters of the Internet ocean and made it easily navigable".
WSI Internet Marketing Consultants operate independent Internet franchise offices all over the world. Each Consultant has been trained and certified to produce technologically advanced digital marketing answers to businesses of all sizes and sectors. WSI's custom-tailored solutions include strategies such as: Conversion Architecture, pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing, content marketing and much more.
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