subject: Writing Effective Sales Copy: How to Create Profit Pulling Copy! [print this page] Writing Effective Sales Copy: How to Create Profit Pulling Copy!
Before I fill up your head with tons of important answers, I have to ensure you utterly appreciate how imperative writing effective sales copy is to your online business.
A significant part of why I was in the position to achieve amazing success online was by being open and disposed to learning new stuff, taking opportunities, and doing whatever it took to obtain the goal I was aiming for.
Contrary to the popular belief, writing effective sales copy is not rocket science; if you can speak good English, then you can create copy that converts. As a copywriter, your job is to convince your prospects about buying your product, which works the best when you write in a conversational tone, and that's what copywriting is all about.
Here are some tips for creating copy that conveys your sales message without taking away the essence of your product:
First and foremost, as a copywriter, everything you write has a purpose. All sentences that you write have the function of getting prospective customers to take action. It does not matter if it is the key point, sub point or maybe just a bullet point, it has to make the prospect want to move towards taking action.
The reader should be able to just look at a few points on the copy and get to the call to action without a break. There should not be anything in your sales copy that overwhelms the prospect or disrupts the flow in any possible way. Each point should continue to the next point until it leads your prospect to take action.
You will also need to learn how your customers speak and converse. The vocabulary you use in writing effective sales copy, how you form your sentences, and your tone all matter. If you're writing copy for a Fortune 500 company, for example, you wouldn't use casual phrases like "Dude!" or "That ain't gonna work." But if you're writing copy that's aimed at teenagers, such phrases may be appropriate.
Lastly, you should focus on keeping your copy positive. You should talk about the problem you're addressing but you want to make your prospects feel better so they will take action, not to make them feel worse. Use the first part of your copy to mention the problem and how it needs to be taken care of, but the rest of your copy should tell them about the benefits that your products offer, why they should buy from you, and how you want to give them the best possible solution.
This article outlines that if you truly want to succeed as a copywriter, then you have to acquire a professional copywriter's mindset. This mindset will only present itself if your start using these little tactics and plan to get long term results. Even if you have not written sales copy before, it really isn't important. As long as you keep working on writing effective sales copy, the sky is the limit.
