subject: Business Cards Over the Years [print this page] Business Cards Over the Years Business Cards Over the Years
Business cards, in most cases, are exchanged every time businessmen meet together in a party or business gatherings. This is considered a very good strategy which you can utilize in promoting or advertising your business and your products and services. Mostly, your logo, name, contact number and address are displayed on the card together with the lists of products and services that your business provides. And because of the introduction of the internet, more and more business establishments are now incorporating their business website on their business cards. With the styles and designs of cards available today, these cards are more reliable and intricate.
Essentially, business cards are given every time you meet a prospective client or customer in the market. Even if the customer do not have an interest on your products and services right now, giving them your card will place the seed that might lead them to enticing them to purchase your offerings in the future. This can help a lot in creating word of mouth advertising for your business.
Over the years, a lot of changes have happened to business cards. The usage of these cards extends back more than a century ago, and they have been used back then in different parts of the world were business is abundant and in demand. In the past, they have been mostly used by European businessmen and aristocrats. Back then these cards were very crucial part of social manners and different protocols have been used when it comes to the card's presentation.
Business cards actually started in European countries like Britain through the 1700's. It had been in this time that most business establishments and business groups begin placing great importance to the layout of their cards. Good and professional designs at that time turned out to be very common with the availability of color publishing. Most business owners begin to use colored cards to advertise their products and services to others.
Today, the use of business cards is a relatively modern trend in the market. Many people now make it a habit to carry their cards with them anywhere they go. Although the use of these cards is to communicate contact details with other people, there are still people who use these cards as a work of art that they keep and collect. They incorporate their creativity in the cards to create pieces that reflect their business image. This is a great way to stand out in the market and attract a lot of customers.
A well designed card will be the visual storyteller that will provide you with the following functions:
leave an impression that you are serious in your business,
tell people that you can be easily located and contacted,
tells potential customer just enough information to get them interested in knowing more about your business by calling you.
creates brand identity that help people remember you easily
To do all that, your business card templates should have a visual image that triggers the emotions of your target customers. If you are able to do this, you can effectively increase your sales and profits.
Remember that a large percentage of business cards given out end up tucked away in the drawer or in the trash. Only a small percentage gets kept, so you need to ensure that yours belong to the percentage that gets kept.
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