subject: VMS Benefits to the Carrier [print this page] VMS Benefits to the Carrier VMS Benefits to the Carrier
Video messaging service is not just beneficial for mobile video messaging but has a whole range of other functions and services for its users like live video chat, watch and comment on online videos all through their mobile phone and much more. It is beneficial for carrier for revenue generation, advertising and marketing purposes as well. Other than this, it has added features like customized privacy settings, fast and quality video and picture clarity in comparison to MMS, etc.
Here are is a description of its vital features that are beneficial for the service carrier:
VMS Push for Subscribers
VMS Push is a service, which facilitates the user to send unlimited mobile video SMS to its subscribers. This service is free for the subscribers and is exceptionally advantageous for advertising and marketing purposes. An enterprise or even the carrier can send mobile video SMS for internal marketing or marketing campaigns, promotions and launches.
VMS Push for the carrier can be promoted on WebPages and other marketing means, which can help them, reach their corporate clients for upcoming schemes and plans. Ironroad, the product development company that has developed VMS, allows the carrier to log in to their website for mass distribution of mobile video SMS. Ironroad or the carrier bills the customers for the same and split revenues equally.
Revenues from Premium Content
Premium content is a paid subscription to specific content and services. Premium SMS billing is one of the payment options offered by VMS. This billing system has been created by Ironroad to eliminate third party billing and split the revenues equally with the carrier.
3G Video Call
In a 3G video call, the carrier charges a connection fee from the end user. This provides the user an access to the VMS menu for 5 minutes. The carrier and Ironroad split the revenues from the connection fees in the favor of the carrier.
Commercial Content
Through VMS, enterprises can also add commercial content to distributed content. Obviously, the end user does not pay anything for commercial content (except the usual flat rate data traffic subscription) as it is a mode of publicity which benefits all namely the advertiser, carrier (revenue generation) and the end user as well.
