subject: Google: Organic versus AdWords [print this page] Google: Organic versus AdWords Google: Organic versus AdWords
Today all business enterprises regardless of their size and scale of operations have web presence and there is a rat race to obtain high rankings in search engines particularly Google. In this context, it may be worthwhile to study the some basic details about Google "organic" listings that are free and Google "AdWords" listings that are paid ones.
Organic are the unpaid listings where ranks are accorded solely based on the relevance. To obtain organic results calls for lot of research study, time and SEO skills. You may have to rely on an experienced search engine expert to get the desired rankings and even that may not be a guarantee.
AdWords, more popularly known as pay-per-click' are paid listings that appear under sponsored links' or in a yellow box on Google search results pages. The practice is for a site owner to nominate a series of keywords and then bid for how much they are willing to pay for each site visitor attracted by their listing.
People who seek high rankings in search engines are understandably desperate to get traffic. Organic traffic usually takes a few days to several weeks to create a real impact. Much also depends on the business segment to which you belong. In certain areas, you will be competing for the attention of Google with hundreds of other motivated businesses.
As regards organic traffic, positive results will call for patience and skills and businesses can ill-afford to wait to see results. An AdWords campaign, on the other hand, can be set up almost immediately and the listing may appear right at the top of the page even from day one.
As already stated earlier, Google will not charge you for an organic listing and it is free. But you may be required to spend handsomely on a search engine consultant to obtain optimum results. The cost of AdWords, is bound to vary depending largely on your keywords and the page position you desire.
You will have to expend a few cents to many dollars each time someone clicks on your listing. Google however provides some effective tools to control your spending and to ensure things do not go beyond control. But the heartening news is the percentage of users clicking on AdWords listings is steadily on the increase. But, the fact remains that organic listings still continue to attract bulk of the traffic.
Google Organic results depend on the search engine and its algorithms. Search Engine bots will crawl the website, evaluate it and add the content to its index and then rank it after analyzing the rest of the results they have. When a user submits a search query to Google, it will retrieve its records and list in according with what it considers the best match to the entered search query or phrase.
Google has for long maintained paid search results and organic results are two entirely different things - that is, the department responsible for advertising within Google is completely separate from the department responsible for organic search engine rankings. Although it sounds noble in theory, critics question whether Google truly lives up to this ideal in actual practice.
Whether to opt for Organics or Adwords is a difficult choice as both have strengths and demerits and much depends on the nature of your site and what you expect your site to do.
