subject: Tips to create your site to suited what your visitors want [print this page] Tips to create your site to suited what your visitors want
It doesn't really matter what kind of website you have or what online business you run, you'll always need targeted traffic. To go about this, you must get your site ranked high in the search engines. If you are good at your SEO, you will find that you not only get the traffic you want but your conversion rate will increase, too. However, you can't just wing SEO, and you need to know which mistakes to avoid if you hope to be successful.
Your site should be appealing to the search engines, not pushed out completely. This is why it's essential that you pay attention to what you can't do if you hope to be successful. So read on and don't make these mistakes if you want quality traffic flooding to your website.
Images can greatly enhance the look and feel of your site, but too many can actually damage it. In fact, you could reduce your search engine rankings by having too many graphics and not enough content, which is what the search engines are looking for. If your text appears within images, it's going to reduce the impact plain text on your site can have. Search engines can't read text shown on images, which means you won't be benefiting with your SEO efforts at all. Of course, some images are a great idea, but you should aim at putting your site's keywords within the ALT tags of each image. Search engines are able to read the ALT tags attributed to images and graphics, which can give your rankings a bit of a boost.
Messing up your keyword research will mess up you SEO results. Basically, with the wrong list of keywords, no matter how great you are ranking, you won't make any money. Have fun trying to convert untargeted visitors; it is almost impossible to do. Basing your site around words that aren't being searched is a fast way to not see any results. You have to learn to do keyword research correctly because without it the rest of your SEO efforts will not hold up. Once you have found some high volume keywords you can start planning your site structure and themes. Keyword research isn't hard but can be time-consuming, however; it is necessary.
A really big mistake that's sometimes made is not paying attention to the rules of search engines.
This is why it's necessary to memorize those guide lines so that you can avoid any mistakes that will get you banned from the searches. Search engine guidelines are modified constantly so it's important to familiarize yourself with these changes whenever they occur so that you can stay within the rules.
For instance, when we look at Google, we see it changing its search engine algorithm on a regular basis, so if you don't go by their rules, your ranking will probably fall. Overall, the best SEO tactics are usually a combination of many different elements put together to create a strong, appealing site.
Don't fall for the promises made by 'blackhat' SEO tactics that say you'll see instant search engine results, especially since none of those techniques will benefit you in the long term. Try to focus on using Whitehat SEO techniques that are more reliable in terms of improving your search engine rankings, bringing in plenty of targeted traffic and won't get you banned for your efforts.
