subject: Tips to convince the search engines that your site is more suited than your competitors [print this page] Tips to convince the search engines that your site is more suited than your competitors
Many new marketers and webmasters are not really aware of how exactly SEO works. If you want to get free targeted traffic to your site then you must understand SEO. As an internet marketer, you must seriously consider getting high rankings so people can find your site when they do their searches. Search engine traffic can literally bring millions of visitors to your site so it doesn't make much business sense to ignore it. Learn SEO correctly and you have a skill that can put your site in front of the entire world.
In this article we will be looking into a few SEO mistakes that a good amount of inexperienced webmasters make. No matter what anyone may tell you or try to sell you; SEO is based on solid principles and not on all of these new tricks and loopholes that you see appearing each month.
The first mistake many webmasters tend to make when trying SEO is they stuff their content with too many vague keywords. It's true that keywords are a crucial aspect of search engine optimization, but if you just use a bunch of them the search engines may give you penalties as they will consider your site spam. You will lose your site's high rank because of too many keywords, and that means you'll also get less traffic. Your traffic will become displeased as they're more interested in information they can read and that offers something they can use. Consider how long your site takes to load within a browser, as this can matter to your visitors as well as to the search engines. If you have a lot of convoluted code on your site's pages, it can make your site load more slowly, which could count against you with Google. If possible, replace some of your internal code with an external CSS file.
External CSS files can be excellent for improving your site's loading speed and can also be a more efficient way to update your site later. Search engines want to offer their users the best possible results, in terms of content, information and relevance, so your aim is to appeal to those search engines. In essence, this can mean your site needs to match what your visitors are looking for and also needs to fit within what the search engines are looking for.
Never listen to SEO practitioners who tout SEO techniques that don't use good ethics. These days it's common to find many SEO companies who are more than willing to be of service. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. The thing is that you won't even know until your site is banished from the searches. That is why it's necessary only to hire SEO professionals that not only have a reputation, but who will also constantly let you know where their progress lies. If they hide anything from you, they're not the right ones to work with.
Remember that flashiness should be avoided, but if you do use images just make sure they have ALT tags. If you use the mistakes you just learned about, you'll score higher in the ranks and you will never see yourself banished.
