subject: Which is Right For Your Business: A Direct Response Website or a Branding Website? [print this page] Which is Right For Your Business: A Direct Response Website or a Branding Website?
For many business owners, the idea of doing their own website design in Sydney is an intriguing one. The challenge of taking all of the elements that make their business great and turning them into a comprehensive website is exciting, not to mention a smart business decision. But before you can start thinking about what type of content to put on your business website, you have to make two decision: what type of website design builder to use, and what type of website to create with that builder.
The first decision requires that you choose either an HTML editor such as Expression Web, or a website that guides you through doing website design in Sydney, such as Blogger. The second decision requires that you decide what type of website to build - a branding website or a direct response website. Not sure what the difference is? You've probably seen examples of both, so read on for an explanation of each.
A branding website is one that attempts to build brand awareness. The idea is similar to the signs you see all over the country for Wall Drug in South Dakota - if something is put in front of a consumer often enough, in time he or she will begin to recognize the brand, and will then buy the brand. This is a popular option among business owners who already have established store front businesses, and are looking to take their business online.
A direct response websites is one that attempts to create an immediate action. These websites often have lots and lots of information about the product or service they are selling, all designed to call a person to action. The action is different for different websites, but include convincing them to sign up for a newsletter, call for an appointment, or purchase a product. These types of websites are popular among business owners who are attempting to start a strictly online business.
The type of website you build will depend on your existing business, and on your business goals for your website. So take a minute to think about what the overall goal is of taking your business online. Then compare branding websites and direct response websites, choose the one that matches best, and start your website design in Sydney.
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