Telemarketing remains one of the strongest and most dependable strategies ever used in marketing. It still continues to bring good results in filling the sales pipeline with fresh and qualified sales prospects. In this case, the methods to employ in the actual execution are very crucial in achieving the expectations promised by this medium. With the use of the telephone, professional telemarketers help build a stronger brand by spreading consumer awareness. This, then, promotes growth in the sales performance. Telemarketing is also utilized for market surveys and research so that a company will be able to know the buying trends of B2B sales leads.
Business organizations in Singapore can capitalize on telemarketing. Not only will this direct marketing tool replace a lame medium but it also meets or exceeds the desired output of Asian firms. Truly, Singapore will benefit from this technique owing to its high percentage in reach and response ratios. However, Singaporean business entities are torn between building an in-house telemarketing department versus hiring a service provider. But, studies and even a simple SWOT analysis of the two reveal that contracting a telemarketing firm is by far more cost-efficient and productive as opposed to forming telemarketing expertise within the company. There is no doubt that starting and running a telemarketing campaign does not involve small matters. If truth be told, it actually demands so many resources, namely financial assets, time, training and employing professionals, acquisition and maintenance of equipments, and continuous monitoring and evaluation. For Singaporean companies, it would be too onerous to shoulder a big responsibility which is not part of the core business goals. This, then, calls for seeking the solutions from a third party service provider. Top-notch outsourcers also deliver at the same level with or above the performance of in-house services, and promise faster ROI (return on investment).
Many firms in this Asian Tiger will really wonder how can external telemarketing services boost sales performance and speed up the growth of a business. Here are some of the myriad reasons why:
A material reduction in the time to market products and/or services. Time is everyone's greatest friend or enemy. A lesser time to market one's products and/or services is a significant aspect. This is so because it doubles or multiplies the output. Better sales and more leads for the business come after.
Outsourcing allows a firm to concentrate on what they do best. Relief from the burden of lead generation services lets a Singaporean company to focus on their core competencies. It can also sharpen its internal control and processes, and at the same time improve its products and services.
Access to specialized skills and technology support. Instead of getting headaches from hiring, training and employing telemarketers who need to have the required skills, outsourcing gives every firm the access to the expertise of the service provider's professionals. Aside from that, leveraging the resources of an external firm proves to be more practical than embarking on equipment acquisition.
Faster return on investment. With telemarketing function outsourced to a reliable firm, business organizations can avoid fixed manufacturing overhead and other related expenses.
There are a lot of reasons why outsourcing should be considered by a Singaporean company. If lead generation through telemarketing can be acquired at a lesser cost and better quality, then a firm can gain more and more benefits if it seeks professional help than pursuing an in-house undertaking.
