subject: How to Convince Your CFO that Your Organization Needs Sales Training [print this page] When convincing the CFO (Chief Financial Officer) that corporate sales training is needed, the first thing you should do is research your subject well so that it can be put across in terms that show it will generate a profit. The word profit is the key here. When they hear this word, the attention is captured. A misconception among CFOs is that sales training programs are a waste of time and money.
However, this is just not true. If you let them know how much more efficient a sales team can be after a corporate sales training event they are more likely to see it in the light that you see it. The efficiency means more sales and in turn more money. When a company does not use the sales training budget they have, they may lose it which is very counterproductive to your sales team.
Put together an impressive pitch to show your CFO the revenue that can be generated before the corporate sales training is used and afterward. Seeing the difference in this may be all it takes to convince them this is a necessity to the company if they want to generate a profit. The facts on paper in black and white are more likely to be something they understand since this is what they deal with most of the time.
There may be a solution to the problem is you invite the CFO to come along. Let them see what is covered in the corporate sales training and if you are using the right one, they will see the benefits right away. Steer clear of the boring, old-time corporate sales training that included the long-winded speeches and putting everyone to sleep. This will definitely not convince your CFO that this training has anything to do with generating profits for the company.
Make sure your meeting is an interactive one that shows the benefits of learning new methods, tried and true methods, and the way that the employees react to the training methods. Since you are a salesperson, use your best sales pitch to get to the CFO and make them understand how imperative these training meetings are to your company. Help them to understand the need is definitely there and the profit that can be generated through using them can increase dramatically.
Another good point to emphasize is the number of customers who made a purchase before the corporate sales training was undertaken and the number afterwards. Hopefully this number is going to change dramatically if the right training method was utilized. When it does, the difference will speak for itself and your CFO will see that this training does indeed improve profits within the company.
Using new corporate training methods can be beneficial to the company and it can help you to achiever the results you want as well. The CFO, who has the best interests of the company at heart, will undoubtedly see the value behind the corporate sales training. It should not be hard to convince them of the need for this training if they see what is going on from within the meetings themselves.
How to Convince Your CFO that Your Organization Needs Sales Training
