subject: Using Keywords in Page Titles [print this page] Using Keywords in Page Titles Using Keywords in Page Titles
If, perhaps, you are a new orthodontist in town who needs clients, then you must know that the best way to bring traffic to your website and increase your rankings on the search engines is to use keywords, such as "dental consulting" in the actual page titles.
Unlike the Meta tag, which is a line of HTML coding not visible on the web page, the title tag will appear in the title bar on the web browsers when your page is viewed. Some browsers, such as Mozilla or Internet Explorer, will add their own name along with your title. It's good to note that SEO spiders will lift the text you use in your title tag as the title of your page on their ranking lists. Another way to retain and gain web traffic is to ensure that each page of your website is fully optimized for search engines, which means you must carefully choose and capture the keywords and phrases relating to your products in order to increase the traffic.
Many small business owners, like a freelance copy editor or a dental consultant, make the same mistake by putting their company name, instead of a product or service keyword, i.e., dental marketing, on every title on each page that makes up their site. Potential customers are not looking for you by name, necessarily, but rather the product or service you have in the marketplace and that is the word they request when doing a web search.
Whether you are in auto repair, a medical consultant or a proofreader, it iscrucial to have your name and contact info visible on your website and its accompanying pages, but the title page is better utilized for product-related keywords or phrases instead, such as "dental marketing ideas" or "proofreader services,"which will forward your web ranking in close proximity to the top of the search engine listings. In the title tag, use the first three words as positioning for keywords and avoid articles, such as "at, and," and "too," which take up space and could put your site at a disadvantage in search engine optimization. Remember, the strategic choosing and positioning of the keywords on your page will increase visitors to your website if you put them in the right places.
