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subject: Shenoa & CO Offers Major Wholesale Price Increases For Diamonds of all Sizes [print this page]


Shenoa & CO Offers Major Wholesale Price Increases For Diamonds of all Sizes

Industry leader Shenoa & CO released today that a 10-15% prices raise for all round brilliant cut diamonds from .30ct to 3.99cc was executed around the globe. These increases while normally starting from 10-15% have topped 20% in a number of circumstances and they include all qualities. Shenoa Diamonds intends to fight this as they do everything aggressively, with plans put in position already to journey to find the best bargains so in turn we are able to offer our potential customers by far the hugest discounts they have come to count on. An additional avenue Shenoa has put in place has been to purchase rough diamond and cut our own stones here in New York with a very stunning return on investment for both us and the purchaser.

We have seen wholesale costs in oil, food, so these increases didn't come as a total surprise. Kerry Ryan Production Manager stated," We (Shenoa & CO)had already seen the rise in the price of melee(very small diamonds), while this increase(in the larger diamond prices) is not welcome in an industry that is trying to recover from the recession it did not catch us by surprise, our expectation is these increases will probably continue in the near future, again we plan to combat them aggressively."

One of the most essential factor of Shenoa & CO is their vast inventory of loose certified diamonds and owner Leon Bitelman says," We intend on keeping on top of our loose stone inventory through aggressive buying approaches in addition to our at home production, I have currently scheduled trips to buying centers to individually speak with my suppliers. In addition, I plan trips to areas of the world that generate rough cut diamonds as our new cutting venture while in its infancy has had very good results. I acknowledge that in these times price increases are tough to swallow for both us and our customers but like everything else these days we plan on getting through it".

Remember that Shenoa & CO will not sacrifice the characteristics the client has come to know them for. The Cut Kings' as they have been come to be known as will not be sacrificed. This is a deal breaker for Shenoa if a diamond is not cut to their exacting specifications it won't be part of their stock. So in a way Shenoa & CO shops for the consumer well before they venture through their stores, these types of exacting standards have built Shenoa & CO into the juggernaut that it is today.

So in review while Shenoa & CO would rather be announcing the addition of something new and exciting in the diamond world, we are announcing how we will continue to work harder to respond to the many new problems the Diamond Industry is facing today. For more than thirty years Shenoa & CO has done no less you have come to expect this, we expect no less of ourselves.




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