subject: What Makes A Good Telemarketer [print this page] What Makes A Good Telemarketer What Makes A Good Telemarketer
Telesales is the art of creating new business and seeking new opportunities where previously non had existed. Telesales and Telemarketing professionals are experts in the field of telephone communication. The telemarketer's role is to represent business in a professional and pro-active manner. This may encompass many different services including:-
Outbound Calling Outbound calling covers a wide range of areas, including cold calling' contacting potential clients for the first time without appointment or scheduled call, Follow-up Where an existing client or previously contacted client may be called to keep a lead warm.
Appointment Setting Chasing Clients to set up a meeting or schedule a call back, according to the sales team availability and the clients needs.
Lead Generation Creating a lead. A lead is potential of interest in the service or product on offer. Generating leads is an art and is needs to be handled in a delicate way.
Database Cleansing Potential clients need to be chased up on a regular basis however having a good database of clients is vital to the telemarketer's success. Cleansing is the art of getting rid of any lost or cold leads. Cold leads may be wrong telephone numbers, change of business, or the client no longer wishes to be contacted.
Market Research Market Research can get insights into the business niche or products and services. A good market research strategy can help test a product or service prior to launch. Asking customers a set of questions about spending habits, why they choose a particular product, and how much they would be willing to spend can help direct the way a business is heading.
Being a good telemarketer takes a lot of patience, empathy and a glass jaw. Handling a customer's issues and concerns whilst remaining professional takes a lot of talent. Part of the skillset of a good telemarketer is being a good sales person whilst being able to take the knocks back and rejection as some clients will object to being cold called.
Telemarketers will be versed in the client's products, services and offers and should be able to handle any technical questions from the customer. They will understand the key benefits and features of the product or service. Having a good personality and rapport with the client is extremely important.
Telesales is not for the under-confident, or those who fear rejection, as lot of time your faced calling people who at first might appear stand-off ish, and the trick is to hear there concerns or objections and use sales techniques to address these into the positive. However sometimes a customer is genuinely not interested and pursuing this can ruin a company's reputation, recognising this is part of the telemarketer's skillset.
Another part of the telemarketers success is handling queries well that no amount of planning or preparation could have prepared them for. Not trying to blag there way through an answer to suit the client is imperative to not losing face. Advising a client that they will ring back with an answer to the client's queries or concerns will get a more positive response then waffling on.
