subject: Three SEO Mistakes Made By Many Online Marketers [print this page] Three SEO Mistakes Made By Many Online Marketers
If you're an online marketer, it pays to know something about search engine optimization. The reason why you should learn everything you can about SEO is that, when you know how to apply it, you can quickly attract the best kind of traffic to your site -free and targeted. The best part about search engine visitors is they are laser targeted, given that you're focusing on the right keywords. However, if you're just starting out with SEO, you're bound to make mistakes. What follows are a few of the typical mistakes that can be detrimental to your site's ranking and reputation, so be wary of them.
It is a waste of your time to submit your site to the hundreds of search engines that you find on the internet. The fact is; there are only three major search engines that you need to focus on to get all the traffic that you need. Google is (as you may know already) the largest search engine in the world, closely followed only by Yahoo and Bing. Getting ranked on these search engines will be very helpful to you. That means that trying to get your site indexed and ranked with them will not yield any great results.
Acquiring backlinks too fast can raise a red flag with the search engines, and your site can fall in rankings. Getting lots of backlinks fast is a good way to lower your site's ranking, even if it's presently high. When you do this, you immediately alert the search engines that you're an aggressive marketer who's out to game the system. Always build links slow and steady, so that your ranking grows effectively. Only naturally obtained backlinks will help your SEO efforts. Even if you outsource your backlinking tasks, make sure that it's done in an ethical manner if you care about the way the search engines view your site.
Some marketers think they can get high rankings by applying cloaking tactics such as building doorway pages on their sites, but this is a mistake that you won't get away with. Methods like this were effective briefly, until the search engines caught on to them. The search engines are bound to find out if you're cloaking pages or engaging in other dishonest methods, and then your site will be much worse off than if you did no SEO at all. Rather than using risky, short term tricks, why not do real SEO and create a high quality website that the search engines will want to rank highly?
In general, you can go very far using the right SEO techniques, as long as you don't make the kind of mistakes we covered in this article. Once you're familiar with such mistakes, you begin to comprehend the way the search engines think and what they look for when ranking sites. So, in other words, if you can correct these mistakes in the early stages, you'll be able to achieve long term success, and actually get your site ranked high.
