subject: Using Visible Links to Bring In Customers [print this page] Using Visible Links to Bring In Customers
You have a business. And you have a website. And you want to bring in customers. Well, you need to make sure your link is visible in order to attract new traffic. The home page, effective keywords and titles aren't enough. Current and potential customers visit your site to see the products they are looking for, such as dental advertising promotions or auto repair services. You can have the best SEO and rankings in the world, but if the information on your services are unclear and ambiguous, then you are going to have some trouble retaining the customer's interest. If you can't keep the customer interested, then they are going to buy a product like yours from someone else. It's best to design your site for simple navigation. Such as, if you offer several products or services, maybe keep the information on a separate page, using simple, clean descriptions. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Focusing on Your Target Customer:
If you are a dental practitioner, and you have a well-designed dental marketing website you think will attract clients, you won't be bringing in extra business if you don't know who your potential patients are or what products and services might appeal to them. Using internet marketing is the 21st Century replacement for a storefront, so you want to make sure that your potential patients or customers know what you have to offer. People like to be asked for their opinions and what they want, so you can build your business or your practice by simpy asking them what they are looking for and what services they would like you to offer. Do you discount prices, offer coupons or even a complimentary dental consulting appointment? Is your pricing competitive and on par with the current market? Do you offer deals on shipping? Do you or does a member of your staff respond promptly to client questions? Are your product descriptions better and easy to understand? Do you have an easy return policy? You can really glean important information to help your customer while increasing your own client base by asking your customers to complete a short and simple contact form with name, address, age, gender, etc. when they purchase a product.
Your contact information is key. If you don't have that listed, or if it is hard to find on your website, then you're going to lose website. By providing easily located contact information, your customers can buy your products 24 hrs a day from wherever they may be. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your e-mail forwarded to another email address if you do not check your website mailbox often. When a customer wants to buy online, provide enough options like credit card, PayPal or other online payment service.
Remember, being clear and concise, using a simple layout design on your website and providing your contact info on every page will attract and retain new customers, which will help you to increase your business.
