subject: Where to Find Keyword Sources to Optimize Your Website [print this page] Where to Find Keyword Sources to Optimize Your Website
In order to optimize your website, build traffic and increase your search engine ranking, you really need to choose those keywords relating to the subject matter of your web page, and which are frequently searched for. While you want be sure that the keywords that you pick are in high demand, you also want to be careful about choosing a keyword that is already being used by your competitors. Fortunately, there are several sites such as Overture, Google AdWords and Guidebeams that can help you find them.
Overture is free and much quicker to use than Wordtracker. While it is similiar to Wordtracker, it doesn't tell reveal the number of websites that are targeting each keyword phrase. For example, if you type "dentist," the Overture search suggestion tool will tell you that during the last month the word "dentist" was searched, let's say, 399,550 times at Overture.com. Similarly, "dental marketing" was searched 202,719 times. A bonus: Overture gives you relevant combinations of a keyword based on searches by actual users.
You could be an auto restoration expert, a freelance proofreader or a dentist in your career endeavors, and Google Keyword Tool has the ability to generate potential keywords for your dental advertising campaign or for a promotion for an auto restoration special, which then reports their Google statistics, including search performance and seasonal trends. This tool offers many helpful features, such as showing additional keyword results are generated on current usage statistics, which will helps you to find new keywords or phrases.
Guidebeam http://www.guidebeam.com/ is an interesting resource. Type in a phrase such as "dental website marketing," or perhaps, "Thai chicken curry recipes" and it will suggest a large number of related searches pertaining to those topics. Guidebeam estimates the relevancy of the keyword by the numbers generated against that keyword or phrase.
These softwares are useful tools for researching how people search the web, whether they are looking for recipes, for movie listings, for research, for online shopping, etc. By utilizing them, you are able to fully optimize your website to bring in new traffic, higher rankings and increased business.
