Promotion of sites in the network is a new service that appeared about a decade ago. Until that time, not every company has a website, much less thought about advertising your resource on the Internet. Today, the term website promotion has many definitions. Site promotion - a combination of measures aimed at increasing positions in search engines. But do not be confused with the advancement of Internet advertising, it's not the same thing. Internet advertising is a broader concept that includes the promotion.
Promotion plan:
1. Analysis and audit of the site. Before we start promoting the site, you need to analyze each page and the entire site. Evaluate the performance of particles, the volume of a reference mass, the number of links in the index, the number of indexed pages, easy navigation and many other parameters.
2. Next stage - selection of key words and phrases. It is very important to choose the right set of hand column, because it will depend on the result of promotion. It is known that the goal of any agency is not simply to increase search engine rankings, but also to attract to the site more potential buyers.
3. Analysis of sites of competitors.
4. Placement of articles on the site, written specifically for keywords and distributed in the body in the correct ratio.
5. Registration key words and phrases in Meta - tags "keyword", "description", "title". This is a prerequisite for better search engine visibility.
6. Buying links to thematic resources and the purchase of seats on the exchange of articles. But be careful and properly analyze the buy links. And the best place to buy links in perpetuity.
7. Registration in the various directories to gain a reference mass. Resource can be detected not only in catalogs, but also message boards, forums, guestbooks, social sphere.
8. Exchange links with sites of similar topics. This can significantly increase the citation index.
9. Monitoring of entrenched positions. By necessity you will either have to revise purchased links, or change the semantic core (a set of hand column), and may continue at the same pace.
Must remember that the site should be for people, not robots. Therefore, the information which will be located on the site must be easy to read and uniqueness. Sites with no unique content are unlikely to ever rise up to the first position of search engines. Good luck in promoting and advertising the site!
