subject: Using Facebook To Promote Your Business-Getting Started [print this page] Using Facebook To Promote Your Business-Getting Started
Entrepreneurs today have a powerful advertising agency at their beck-and-call. It's called The Internet. You still can spread the news about your product and services through word of mouth, but through social marketing on the web, thousands of people can talk to you at once, and you can fill them in on the latest developments and product just by hitting "enter" on your keyboard. Using Facebook to promote your business can actually provide a wealth of exposure for your product. Here is how to get started.
Types Of Facebook Ads -
When you start using Facebook to promote your business, you'll have to decide what kind of ad campaign you want to use. Facebook offers a Premium Package for which you contact the sales team. There is a charge for this service. The alternative is the do-it-yourself page that has a step by step feature. This is the type of Facebook ad discussed here.
Your Facebook Page -
Using Facebook to promote your business starts with an eye-catching Facebook Page. Facebook even provides a downloadable guide to help you get started with this. While your personal Facebook account may have been a spur of the moment splurge, with a profile picture taken at a family Christmas several years ago, this one needs to be a little more thought out. If you have seen the article on using Twitter to promote your business, you know to have little 2 sentence blurbs about your product prepared. You can use these to populate your Facebook page, too. This is your glossy bi-fold brochure, and if you've ever priced one of those, your free Facebook page will thrill you.
Like Something -
Facebook is your post office. It has its own news feed that sends your page to your fans. Every time your fans "like" a statement or product on your Facebook page, their friends are notified and linked to your page. If you've ever checked out a link just because one of your friends "liked" it, then you understand the process. This is word of mouth advertising expanding exponentially. "Liking" something is using Facebook to promote your business.
Build An Ad
Now you can start developing Facebook Ads. You'll choose graphics, text and designate a target market. Facebook will even add notices when people interact with your ad, keeping it visually changing and inviting people to jump on the band wagon.
Further articles in this series will go into greater detail on how to implement these steps in using Facebook to promote your business.
