subject: 10 Steps How to Execute Conversion Optimization for a Website [print this page] 10 Steps How to Execute Conversion Optimization for a Website
'Conversion optimization' is the most ignored but effective approach to increase return on investment for any business. I like to share 10 steps how one can use conversion optimization tool to increase revenue from a website. Let me explain bellow:
The first step named as 'Conversion Analysis' - This is the first step to understand why a website requires conversion optimization. The process of conversion analysis starts with analyzing the existing traffic report, conversion report. This drives to find out the effective conversion rate of the site.
The second step called 'In-depth Analysis' - This is the step where the report is analyze from technical and visual point of view. Like the possible reasons of bounce rate from a specific page or site.
The 3rd step is called 'Click Character Analysis' - In this step experts analyze the behavior of various users click process. Like, in which part of the site user click most where less and make a report on all those pages.
The 4th Step called 'Exist page Analysis' - In this section professionals analyze the existing pages behaviors and note down all the possibilities that are effecting the less user spend time in the site.
The 5th Step called 'Bounce Rate Analysis' - All the pages analyzed in this section and a report is generated keeping account the possible reason of the bounce rate.
The 6th Step named 'Brain Storming Session' - This is the time when all the experts analyze and discuss over the various analysis report and after several meetings create a final report of the site with possible reasons.
The 7th Step named 'Market Analysis' - In this step experts cross check the competitors behavior and also study the relevant business vertical to find out the market standards like, how is the product's market price and what is displayed in the under review site and so on.
The 8th Step named 'Landing Page Analysis' - In this section experts create detail report for all pages with possible changes require in the site to increase the conversion.
Step 9 called 'AB Testing' - The possible multiple solutions for individual pages developed and documented. Then the final multiple solution report placed for future implementation.
Step 10 "Implementation' - This is the final step where all the analyzed solution is implemented by the programmers or developers.
Conversion optimization is a very complex and exhaustive process. Nevertheless, it's significantly increase the overall sites conversion hence revenue. For further assistance, you can take professionals advice.
