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The Most Important Concept The 4-Hour Body Is Going to Popularize

Some of these Ferriss uncovered himself, however the vast majority of the concepts he discusses have been around for decades.

The great achievement of this book is that it is taking some of the best information from sources such as scientific research, professional athletes and innovators in medicine and pushing them to the masses thanks to its rise to the bestseller list on the New York Times.

Now, what is the most important concept it will popularize?

It's simple and Tim Ferriss sticks to his previous advice from the 4-Hour Work Week. It is to measure and experiment. It is surprising to know that people invest up to 6 hours or more in their fitness each week and make hundreds of 'health based' decisions through dietary and lifestyle choices. But despite this, 99% of people are doing this based on very limited information. They aren't even sure if it is getting them the results they want in terms of losing weight, gaining muscle and improving their general health.

The simple solution to this is to start measuring. As Peter Drucker, the longstanding business guru and writer, is famous for saying, "What gets measured, gets managed". This is true for business and is an area the corporates of the world have worked hard at over the last decade.

While we do it at work as managers, we focus on performance metrics and tracking. Or as employees we are now used to targets and having to push metrics in the right direction to get bonuses and promotions, to know we are getting results. We don't do this proactively for our most important resource - our health.

Pursuing fitness and health goals without measuring and tracking your progress in intelligent ways is useless. Especially in today's world where everyone has a different opinion about the right way to exercise. Or the right way to eat. And where the media pushes different views that constantly change. Without measuring you get lost. You can't know if what you are doing is working and getting results.

Ferriss dedicates a whole chapter at the end of his book encouraging readers to start tracking and measuring themselves. It is something that has been a long time coming and in future we'll look back, astounded, on how we knew so little about our own fitness and health status.

Learn about some of the fitness mistakes discussed inThe 4 Hour Body and other important mistakes that hold you back.

Read the report "7 Greatest Fitness Mistakes Exposed: Stop Wasting Time and Damaging Your Health Now":Click here to download it now.




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