subject: Top Reasons To Use Social Networking For Business [print this page] Top Reasons To Use Social Networking For Business
With users spending nearly 12.7% of their time at Facebook, the social networking website surpassed Yahoo and Google in user engagement in 2010. Moreover, according to the reports of comScore, a credible source of digital marketing intelligence, Facebook accounted for 10% of the total US page views in 2010. Social networking websites have given rise to a new era of global interconnectedness. Using social networking for business can bring real benefits for companies of all types and sizes. Benefits of Using Social Networking for Business Social networking for business is one of the most effective ways to improve online presence and build a strong online identity. Here are a few advantages of using social networking websites to promote your business: Brand Awareness: One of the most important benefits of using social networking for business is brand awareness. Promoting your products or services through social networking websites can increase their online visibility and help you to build a positive brand image. More and more people will start recognizing your brand. This will enable you to attract a large number of prospects. Build Trust: Using social networking for business also enables you to win the confidence and trust of your clients. Interacting with your clients on social networking websites can help you to connect with them, identify their needs and desires, resolve their queries and offer solutions to their problems. This can help you to build long lasting professional relationships, boost the credibility of your company and improve sales. Collect Customer Feedback: Interacting with your customers on social networking websites can also help you to collect their feedback. Proper analysis of customer feedback can be very beneficial for a business. It can help you improve your products and services based on the feedback. This allows you to represent yourself as a business that listens and responds to its customers. Low Cost Marketing: Using social networking for business is one of the most cost effective ways to promote your services and products. Marketing your products through social networking websites is less costly than promoting your products through conventional methods, such as magazine advertisements, newspaper classifieds and television and radio commercials. This can be especially advantageous for startups and small businesses with tight budgets.
Apart from staying connected with your customers, using social networking websites can also help you hire new employees and find business partners to finance your business projects.
