subject: Women's sports continue to "heat up", made powerful women market segments ANTA [print this page] Women's sports continue to "heat up", made powerful women market segments ANTA
This is not the first time Anta segments of women vote for concern. Back in 2009, Anta is signed Jankovic, Zheng Jie Jiao dual WTA to tennis this high fashion Nike Air Max 2009 sport as a starting point in the women's movement led Anta market penetration. This year, the ANTA sport for women once again landing segment of the market, it is a continuation and deepening of this strategy.
The Anta's shaping women's sports and sports products, including U.S. sports form two series - Sports shaping series, Nike Air Max 90 to aerobics exercise professional property-based models, the version cultivation, highlighting the female curve; movement shaped the United States series, in order to have Oxygen-based dance style, fashion sport to loose and fit version of type primarily to highlight the women's movement vitality.
"This is accounted for half of the population of the consumer population, they are from the physiological to the psychological motivations, with the traditional sports have a quite different pattern," Tao said. They prefer light for indoor sports, sport, and want to perform a more active through exercise and healthy attitude to life, more sense of identity to achievement of the "female charm." Reflected in the retail end, it is the women's sports products to be stylish and professional performance characteristics of both, not only color to be closer to the international fashion color, light, soft flowing fabrics to use the flexibility of material, moisture wicking, temperature and humidity control and other indicators have also become Taking into account the technological threshold.
"Women's fashion movement that we see the prevalence of the potential inherent in this market, ANTA will continue to increase women's sports product design and development, taking into account the characteristics of movement and light the actual needs of female consumers provide at his campaign characteristics of women's sports products, helping them to enjoy better sports experience, "Tao said," ANTA also hope that through the 'blooming heart beat' movement concepts and introduction of related products, to strengthen consumer groups in the female Anta brand image, which will provide adequate future growth Anta incremental space. "
2011 is the 20th anniversary of ANTA. Over the past 20 years, Anta always located in the mass market, and constantly improve the product line, dedicated to providing the public with the most extensive and cost-effective and professional sports, has become China's leading sportswear brand. Last year alone, more than 2,100 Anta that launched new footwear, apparel and 2000 models 3700 models, accessories, covers basketball, tennis, jogging, lifestyle, and other products. Today, Anta Zaidufali female market, the introduction of exclusive women's sports Nike Air Max 24-7 products, will more women infected with friends, join with the movement, the common enjoyment of sport enjoyment.
