subject: Portrait of shoe Deerway extreme sports competition sponsored by the World 2011 [print this page] Portrait of shoe Deerway extreme sports competition sponsored by the World 2011
Recently, the "2011 KIA X GAMES Asia, the world of extreme sports contest station" the official press conference held in Shanghai, in particular, hit the "flip out the true limit," the resounding slogan for the April 29 ahead of the official start to cheer. Nike Air Max Shoe Del benefits valued partner to sponsor his first camp appearance, sponsored effort to provide for this event.
It is understood that compared with previous years, X GAMES world of extreme sports competitions, as Asia's premier extreme events, this year conducted a comprehensive upgrade of the circuit blocks, the first headquarters of the introduction of a full set of facilities in the United States X GAMES, which means the contest in the game scale projects and games will be synchronous with the United States X GAMES Contest. Then, from 5 continents 30 countries and regions, nearly 200 top players to the limit and the majority of extreme Nike Air Max 90 sports enthusiasts, the trend of this family to ride together hugging limit event, the depth of interpretation of the "Ultimate Carnival." Challenges, and beyond, fashion, trend, young people's eyes light up all the elements will appear in this tournament, Del benefits of choice is obviously sensible.
"Select X GAMES, because it is brand new with the Del benefits strategic fit. Extreme sports represent youth and vitality, challenges, and beyond, and the Dell brand has always advocated the benefits and exercise the spirit of the trend coincides with personality." Choice and competition in the value of talking about race, the Del benefits, said Mr. He Ku, vice president of brand.
It is reported that shoe Deerway has been committed to living in China at all levels of the city's 16-26 year old group of young people in China to provide "the most often dressed in the most fashionable and stylish, the most dynamic and comfortable shoes and equipment," create "a sporty the trend of products. " And "X GAMES" is not only a challenge to the limits of movement, but also a trend of the event. With Jay and numerous entertainment stars such as cooperation, closely linked to social hot issues, on the basis of the movement by adding elements of fashion, entertainment, leisure and other current elements to form the most differentiated product positioning, segment competitors, from the homogeneous competition.
Integration of communication through long-term brand strategy and idol charm, Del benefits given the brand "dynamic publicity, dynamic stylish" trend of personality, which made consumers resonance, so that Deerway own personality of young people to show off the brand. Currently, Del benefits brand new focus on "life sports Nike Air Max 24-7 apparel industry" to "movement of life" concept of health, encouraging young people to "every minute, live the most wonderful self."
