subject: Why Social Profiles Are So Important To Web-Based Businesses [print this page] Why Social Profiles Are So Important To Web-Based Businesses
When it comes to making connections to clients and co-workers, using social networking improves and enables connections and collaborations in ways never before possible. Social networking is easy to get into and the whole concept encourages participation, contribution, and collaboration with simple interfaces to put everything together. Building and maintaining the social profiles of each user is just one part of the social networking process.Social profiles are just like profiles on Facebook or MySpace. Business social network profiles acts as the interface to the company so using it to familiarize co-workers within the organization to everyone else, saves a lot of time and reduces the "getting to know you" factor dramatically. Social networking lets users create a personal brand by giving them the ability to highlight unique contributions and pointing out expertise, strengths and skills learned over the years. Also being able to bring out personal interests adds personality to the profile. Being able to upload pictures or personal avatars, express interests and build a tag cloud to describe themselves lets your users be themselves, but still build out an organizational profile as well.Having the personal information such as interests and skills as well as past projects listed means team leaders and managers can group people into communities with common traits. This makes putting together specific teams for special projects a snap. You will be able to simplify the proces of putting together a team within minutes, instead of the days it used to take, by setting filters with specific skills and traits. Having the ability to interface with the people you work with is one big part of social profiles. To have leaders and users work together in a manner that is not only transparent, but benefits everyone, there are guidelines and standards that are enforceable and are behind the scenes. This transparency reduces the amount of friction that's always a part of the participation and collaboration processes, being able to filter groups with commonalities like experience, skills and interests enables team leaders to build tight, motivated teams. This places users together in well balanced teams and makes for a much smoother process.Corporate social networking sites that are used and maintained well with social metrics and analytics become a great tool for the organization. The entire organization will run more efficiently and effectively by allowing for easier collaborations with a good flow of communication. The return on the investment in terms of dollars and added benefits makes for a great bottom line.
