subject: Why Using Video Testimonials Boost Sales [print this page] Why Using Video Testimonials Boost Sales Why Using Video Testimonials Boost Sales
A number of days ago I rented the motion picture, "The Social Network" since an acquaintance mentioned it in conversation, she did not endorse the movie, she merely talked about it. While I was in the video store shopping for an interesting movie to watch, "The Social Network" stood out as if it were 3-D.
I imagine a lot of the buying I do is the result of unintended recommendations i.e. so-and-so decided to buy this product, like this movie Guess I'll give it a go! I know for sure that several of the books I've read have been recommended to me by people I respect.
When I'm by myself in front of my monitor at 2 AM, my PayPal account screaming, "You ought to purchase something.", I regularly read several of the testimonials to see why other customers bought the product and if it performed as promised. I am a shrewd buyer after all. (Yeah, Right!)
Now with the advent of video testimonials, I am able to actually hear and see other customers like myself who have purchased the product. Unlike a written testimonial, I can hear emotion and I imagine I am able to spot honesty in the face.
If someone speaks of a dilemma I am experiencing, that the product solved for them and is believable, I'll, in all probability purchase without much wavering.
Video Testimonials Are Incredibly Powerful.
1. Since people trust the people they can see who are like them.
2. A decent video testimonial is believable to a large extent more believable than a written one.
3. A well-done video testimonial sticks with a person longer.
4. Video can help people arrive at a buying conclusion faster.
Those four reasons and some I have not thought of amount to "Social Proof". That is the good news for any person doing business on the World wide web. Get your customers to make video testimonials for you and your revenue will go through the roof.
Here is the bad news: I think my navet never let me consider this however there are companies that marketers do employ, to have actors do video testimonials for products they probably have never even tried. I've come to accept this on TV but never considered that this was an accepted practice on sales pages.
In the late 50s my grandmother explained to me, "Buyer Beware!" That counsel is still as true today as it was back then, maybe more so now. My belief is that there are many more trustworthy people than there are dishonest and I'll weigh my purchasing actions with grandmother's advice in mind.
