subject: How to Effortlessly Get Sales Producing Video Testimonials [print this page] How to Effortlessly Get Sales Producing Video Testimonials
Okay, so you have a great service or you're promoting an item that folks totally adore, how to get them to provide you with a testimonial, a video testimonial at that?
Well, this initial method is so utterly innovative that it will just blow your mind. Are you ready? Okay, here it comes ASK! Yep, that's right, simply ask and you'll be surprised how many customers say, yes. That's the good news.
Here's the bad news: even though people's intentions are great and they really desire to assistance you, they will ramble on endlessly regarding you and the product NOT GOOD. So what is the solution? Very easy, offer them an outline. Don't give them their lines, merely an outline of three or four items to cover and ask them to do their best to hold it to 5 sentences or less.
It might be somewhat like this:
Point 1. The problem: I was searching for a solution to my widget problem when I saw Kim's video.
Point 2. What did I Promise: He promised his product would resolve my widget troubles.
Point 3. Why/did you Trust me: I knew I could trust him because he looked like Brad Pitt, Robert Redford and Sean Connery all rolled into one magnificent guy, plus he sounded similar to James Earl Jones to boot. What not to trust!?
Point 4. The resolution: This product did all Kim alleged it would do and more.
Point 5. You can't go wrong purchasing from Kim.
(Personally, I plan to make Point 3. Compulsory. At 63 I could do with all the assistance I can get to get a date. :-)
Okay back to real life. Do not be afraid to ask people to dress in their Sunday go-to-meetin' best to do your video testimonial. Let them know, once on the Internet ... it's on the Internet forever.
Now, this might be a little overkill, however you never know, ask them to give you the equivalent of a model release document.
A simple Google search for: "model release form template" will yield several excellent templates that you can rework to fit the occasion.
An additional thing to think of is that not everyone is comfortable on camera. Nevertheless that doesn't mean that you can't make a video testimonial with them. Simply ask them for their very best photograph (a headshot) and ask them to record their testimonial on a digital recorder or even your answering machine.
An alternative to this is, for you to record a short interview over the telephone (Skype, GoogleTalk or AIM) with them and ask them the 5 things I pointed out earlier in this article. Afterward, in your video editing software like Movie Maker simply place the customer's picture where the video would have gone and add the audio interview.
Note: This is almost certainly the greatest way to get a testimonial as you are able to keep them on point.
If you are uncertain how to accomplish that a search on YouTube will in all probability yield several hundred video editing tutorials.
The long and the short of it is, video testimonials work. Don't be shy, ask for the testimonial. Keep it brief and to the point. Oh yeah, reward them with a deep price cut off their next purchase with you and after that, ask for another testimonial.
