subject: From Simple Cards to High Profits: The Business Card Types [print this page] From Simple Cards to High Profits: The Business Card Types
Your customers are your business. Your goal is to get them to patronize your products or services on a regular basis. They have to know who you are and what your business does. Whenever the need for your product or service arises, you need them to think of you. So, how do you keep your name in front of your target customers without spending a lot of money?
A simple answer to that is through business cards. Don't underestimate the power of these simple cards. They are often the first contact people get of you and they represent you when you are not physically present to meet your prospects. So, it is important that you make your cards high quality, full color, and provide immediate impact.
Essentially, your business card is an incorporation of all types of advertising or promotion. It is one of the best ways for professionals and business owners to create their individuality. It also serves as a link to your customers whom you transact business with in past or to those who you want to do business with today.
Because your cards give people the first impression about you and your business, they need to have the best design. You need to use your imagination and creativity in order to create exceptional design; this way your prospective customers will get only a positive image of your promise for excellence. Keep in mind that your cards are no less important than your clothes or devices you use in your business. They also help showcase your capacity to offer good services to your prospects.
There are actually different types of business cards. Each card is different, so you need to decide on the type which will best represent your business. When choosing a card design, go for a style that supports your brand name and image. Among the different types of cards are as follows:
Basic cards. These are the cards that only have two color combinations, one as the forefront and the other as backdrop. In general, these cards use dark color for the text and light color for the background. Commonly used color combination is black and white. This type of card is a favorite among businesses who are on a limited budget and only wants a simple card.
Photo cards. These types of cards generally contain a picture of you along with your contact details. If you have your picture in your business card templates, it will make it easier for people to recognize you in your next meeting. A picture of your products can also help customers have a general idea of your offerings. If you have enough budget go for picture cards as this will make your card more memorable.
Versatile cards. A versatile card basically offers two functions: one is to provide your basic information and two to provide additional details such as a discount coupon, a list of your products, or a map to your store printed at the back. This type of card can lead your prospects to your store or office and offer them other pertinent information regarding your business.
Your choice of card will depend on the need of your business. Don't forget to put your logo in your card as this important to your branding. Remember, your card has to portray your brand image perfectly, so choose the best type of business card.
