subject: Tips in order to make your visitors navigate your site better [print this page] Tips in order to make your visitors navigate your site better
SEO seems simple on the surface but there are many things that you may be unaware of. Even if you only learn the ins-and-outs of basic SEO, you will be far ahead of the majority of webmasters. Nowadays, the majority of the people online use search engines for finding information and products they want to buy.
There are millions of searches done per day so the higher your site ranks for a high volume keyword the more traffic you will receive. The simple equation is high ranking = money. If you are new to SEO or have been taught wrong then this article will be a life savior because it teaches you what to avoid. SEO is about flowing with the search engine's algorithm so any "shortcut" and black hat methods will usually backfire after awhile.
Images do enhance the look of your site, but just like too many cooks spoil the food, having too many images is not good. Having a high number of images on your website will leave less room for search engine friendly content, which will lead to a lower ranking. The text that appears on images is not like the plain text you have on your pages. Any text you have showing within images can't be read by the search engines, which means they can't use those words for SEO purposes. Of course, some graphics are a good idea, so be sure you enter your niche's keywords within the ALT tags for each image displayed. Search engines are able to read your ALT attributes, so having your keywords in there can assist your ranking in the long run.
Keyword research is an integral step in any type of search engine marketing. The best SEO starts with good keyword research. The traffic you get isn't much targeted, which means it doesn't convert and give results. Your focus should be on keywords that are popular among searchers. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. Your keywords have to be words people are using to search, and they have to have less competition. To assist you with your keyword research, several companies have keyword tools that you can use online for free to compile a keyword list for free.
Just remember that ethics is something you always want to use with SEO. There has been a real proliferation of SEO companies offering their services as of late. Most of these companies are ok to work with, but some of the companies use black hat techniques, or techniques that don't work within ethical boundaries. You don't even come to know about this until your site gets banned by search engines. So if you are looking out to hire someone for your SEO job, then go for a consultant that has a good reputation and keeps you updated with regular progress reports. The more they reveal to you the better they'll be.
So, you should never be unethical with your SEO. The webmasters use such techniques really don't know how they're damaging their sites by using such methods. If you just fill your site with various keywords, it will look like it's a spam site. You should also know that using copied content will turn readers off and the search engines will penalize you, too. Therefore, no matter if you're going to hire an SEO professional or you're going to do it yourself, you need to use the best SEO techniques.
