subject: Ways to optimize your website so it appeals to search engines [print this page] Ways to optimize your website so it appeals to search engines
It doesn't really matter what kind of website you have or what online business you run, you'll always need targeted traffic. And the best way to do that is to optimize your site for the search engines. When SEO is done correctly, you get that targeted traffic and they'll also typically buy, too. However, if you are new to the whole SEO concept, then you might make mistakes that will harm your site on the long run.
Your site should be appealing to the search engines, not pushed out completely. That's why you need to learn common mistakes people make so that you can increase your chances of success. In this article we'll be discussing about various search engine mistakes that you should avoid if you want to get quality visitors hitting your site.
When attempting SEO, most webmasters starting out make the first mistake, which is to insert too many broad keywords into their writing. It is a true statement that SEO requires keywords, but too many keywords can get you penalized by the search engines because they'll think you're just spamming with your site. This will cause your website to decline in the rankings and that also means you will achieve fewer visitors to your site. It's also not appealing to your visitors because they only like sites that make sense and are helpful.
Faulty internal linking is a huge mistake that even many marketers don't know they are making. You have complete control over your internal linking and need to use that opportunity to make it work in your favor.
This method is so powerful because the search engine will reward your web pages if you have a good linking strategy going on. It is even common for internet marketers to overlook internal linking and focus more on sending the visitor off someplace else. But when you put everything in place, you'll see great results. And these aren't short lived results. If you go to Wikipedia and search for something of interest, you will notice that they have links to many other related topics that are on their site, that is a prime example of internal linking.
A really big mistake that's sometimes made is not paying attention to the rules of search engines.
These need to be looked at heavily so that you don't commit any SEO techniques that could get you a penalty with the search engines. The search engines are always changing their guidelines so make sure you check out the updates as often as you can so you can stay in their good graces. One example you can look at is Google, which changes the algorithm is uses all the time, and that's why you must look at these changes whenever they occur so your site doesn't lose its rank.
So, you should never be unethical with your SEO. It's common for webmasters to have no clue what they could do their sites by using such unethical methods. Keyword stuffing is highly looked down upon and will label your site as a spammer. You should also know that using copied content will turn readers off and the search engines will penalize you, too. So whether you're hiring an SEO consultant or doing it yourself, make sure you indulge in the best SEO practices.
