subject: Constantly Make Sure to properly Fulfill Incentives for Surveys! [print this page] Constantly Make Sure to properly Fulfill Incentives for Surveys!
are you implementing surveys as being a method of gathering data and survey? Nowadays marketers attempt to achieve this at some time or other, and it really can be quite useful. But there are problems that can arise too - and many of them center around attempting to fulfill incentives for surveys!
When it comes to loyalty rewards processing and wanting to fulfill incentives for surveys (since the two are generally the same) - the simple fact of the matter is that it is never as easy as most people assume!
As an example: You can not just blindly fulfill whatever incentive you promised. When you do that you need to carry out some sort of incentive check fulfillment to ensure that you check in the survey data that you've gathered and find out whether or not it is compliant!
Which means your loyalty rewards processing (and incentive check process) moves something like this:
. Receive completed survey or loyalty reward claim
. Validate that it's genuine and check against your listing of issued surveys or loyalty points
. Capture the information that has been submitted the form itself and choose whether or not it's 'compliant' to your requirements
. If compliant, fulfill incentives for surveys immediately!
Now the biggest downside to this process of incentive check fulfillment and loyalty rewards processing is checking regardless of whether a survey or claim is 'compliant'. Unfortunately no matter how hard you try it is ridiculously hard to automate that process - especially if the survey involved contains a great deal of subjective questions that will have numerous responses.
How can you determine which responses are valid and which ones aren't?
For this reason - more often than not people find that they have to fulfill incentives for surveys manually. Naturally, this can be tedious and time consuming - and that's why in recent years many marketers have begun to outsource it!
In the present day, you ought to be able to find a loyalty rewards processing service this handles incentive check fulfillment, rebates, and so on.
At the end of waking time - the checks involved are really very similar anyway.
Particular services such as these generally hold the experience, manpower, and training to deal with these situations and so they could handle most of the grunt work for you and simply issue you with reports monthly or so!
Assuming you're more comfortable with the idea of outsourcing, this can be a great way to solve the challenge.
On the other hand you should take into account hiring somebody with a part time or regular basis to fulfill incentives for surveys - preferably someone with experience in that area. If you are handling a large volume this could prove to require higher than a single person though, that could mean hook extra cost on your side!
All things said and done, incurring extra expense is still infinitely far better not being able to fulfill incentives you have promised!
