subject: Building A Cash-Generating Website [print this page] Building A Cash-Generating Website Building A Cash-Generating Website
It's important to make sure youdesign your website correctly from the beginning, or your customers will take their business elsewhere.
Make sure your website loads quickly and gives your customers useful and valuable information about you and your company. Because you only have a few seconds to grab your customer's attention, provide high-quality free, current and interesting information that they would otherwise miss out on.
Your website is a lead generation tool for your business, so design it so that your customers can find you and will give you their name and email address in exchange for the free information. This won't be an easy task since your visitors will view your website for only a short time. But if you convince them your website is a valuable resource, you will gain their trust.
Once you get your prospective customer, you need to consistently follow up so they will take action and use your product or service. Automate your follow up by using an email responder service. This will allow you to concentrate on the other issues that need to be handled for your business on a daily basis.
Before spending all that money on advertising, figure out what works and what doesn't. There are numerous free programs to test and track your website traffic. These programs are easy to set up and will report your data in a way it can be easily understood. Testing and tracking are critical steps that should be performed on a regular basis.
The internet changes so quickly, and we have very short attention spans, so it is very important to keep your website as current as possible. Updating your content regularly, and adding video, audio and recent articles keep your website relevant and your visitors returning.
Your website needs to be seen, so make sure your web designer optimizes it with accessible, correctly coded webpages, meta tags, descriptions, page names, XML and HTML site maps, and H1 tags to enhance your page rankings with the search engines. This is called "Search Engine Optimization" or SEO, which will make it easier for the search engines to find you and give you greater exposure and website traffic.
Get free advertising by setting up your business listing on major business directories and local business profile pages. The more places you list, the more traffic you get for your website. This will also give your website greater exposure in the search engine rankings.
