subject: Learning the Difference Between Paid Traffic Vs Organic Traffic [print this page] Learning the Difference Between Paid Traffic Vs Organic Traffic
All online marketers strive to generate traffic to their websites so that they can generate leads for their business that turn into cash flow.
All online marketing training courses and coaching programs advocate and teach that you, as a marketer, need to learn to generate traffic to your website. There two main ways to generate traffic:
1. Paid Traffic: Generated by paid advertising, paid advertising is critical to growing a business. It's still the quickest way to get prospects in front of your sales message. Paid Traffic comes from ONLINE advertising and OFFLINE advertising.
Online advertising consists of PayPerClick ads, email advertising, paid banner ads and paid classified ads online. Targeted messages or images designed to compel a targeted group of people to click on your link to review the information and offer on your website make up the simple but effective "Direct Response Marketing" style of generating traffic via paid advertising methods.
2. Organic Traffic: This type of traffic is called "free" because you don't have to pay for advertising to generate it. But nothing is free. Organic Traffic comes from doing what it takes to get specific messages or pieces of content on the internet where they get exposure and targeted groups of people find your content, feel compelled by it and click on links to move further on your marketing funnel.
Organic traffic can be generated by placing simple messages in social networking sites and communities like Facebook, YouTube, Ning community sites and discussion forums or ANYWHERE on the internet that your target market "hangs out."
Organic traffic can also consist of messages via video placed on YouTube or other video sharing sites. Articles and blog posts distributed online on blogs, article directories and other content sharing sites can be set up in a way using keywords, strategic titles, descriptions and keywords or tags so that the search engines can index and expose your content when searchers key in queries containing the keywords or phrases in your content.
This allows your content to be shown in the listings given to searchers as they type in queries on Google, Yahoo, Bing and other search engines. This is yet another way to generate free, or "ORGANIC" traffic.
In the world of internet marketing, one of the first and most important tasks to accomplish on a daily basis after your "marketing funnel" or system is up and ready, is the task of generating fresh and targeted traffic to your content daily. This is the life blood of any internet based marketing system.
You'll need to learn to generate both Paid Traffic and Organic Traffic in order to have a well rounded and productive online business. The most intelligent way to plan and execute a traffic generation strategy is to begin by generating the quicker PAID TRAFFIC with direct and focused advertising campaigns.
As your paid advertising generates leads and builds your prospect list, you can be consistently posting organic CONTENT in different targeted spaces online so that your ORGANIC TRAFFIC generation strategies also begin to attract and filter in leads and prospects.
The most critical aspect of any online marketing business is being connected to training that allows you to learn how to organize marketing strategies like these that work together and keep your business focused and marching forward.
For more information and free training about how to effectively build and profit from a professional and efficient home based internet business, stop by and grab some free "Attraction Marketing Training" at:http://www.leverage-ur-marketing.com/ Free Training teaches you how to profit from simple but effective marketing tactics from home.
