subject: Will SEO Really Increase Your Web Traffic [print this page] Will SEO Really Increase Your Web Traffic
There are hundreds of companies out there, toting that the popular slogan that SEO will increase traffic to your website, and they are becoming very rich because of this. But most of their customers used company based off of their own fears and doubts about SEO; most people don't do the real work involved in knowing about SEO. This article will discuss what SEO really is, and then talk about whether or not you should use it.
SEO stands for Search Engine Optimization, and that means that your page will be at the top of every search engine when someone searches for your topic. At the present moment, unless someone knows the exact name of your website, then they will have a hard time finding it in general searches. SEO uses web content and creation techniques to help your page get to the top.
So SEO in and of itself isn't a scam, it's a widely acknowledged practice. In the beginning stages of any basic web design course, students are told where they should be putting keywords to help get their page to the top in the search results, so it's both popular and legal. But not everything that SEO experts' do will help to get more traffic to your site, it can have the opposite effect. There are many cases out there that go the same way, a small company hires an SEO company to help increase web traffic.
It works, until Google or Yahoo find that the site is using deceptive means, and the site is bumped back many pages. The owners of the company have no idea why this has happened, but the SEO company sure does. There are basic guidelines and rules that most of the big search engines follow, and these should be adhered too. They are not there to trick anyone, rather they are there to make it fair for everyone. Looking into the history of your SEO company should help to avoid this mistake, but with so many shady business people out there, you might find you've caught one to matter how much research you've done.
Like in every business, there are shady people, but that shouldn't turn you off from the experience. There are negligent doctors, but we still go to one when we need help, and there are fraudulent SEO companies, but you should see one when you want to make it to the top of search results. SEO uses a lot of different ways to make sure you get what you want. The old ranking system used to depend on the exact search phrase, and how many times that was used on the web page. In the early days of searching, people had to be careful about the phrased they used, and they would often time look like this: lawn mowers maintenance. Pages with this phrase would get to the top, but when readers would see an oddly structured sentence on ever line, they would leave. Thankfully, modern day search engines look at a lot more than just the search phrase on the page, and search engines are smarter', and can recognize keyword phrases from whole sentences.
SEO will help to bring visitors to your website, but you should make sure it's done in the proper way to avoid getting penalized.
