subject: Primary element for the success of any online business [print this page] Primary element for the success of any online business
Attracting plenty of good quality traffic is a key element of success for anu online business wanting to see positive results. And the best way to get such traffic is to optimize your website for the search engines. And yet there are some Internet marketers who believe they'll be better off by trying to trick the search engines for better results instead of working on ways to do it properly. And so many websites using these less ethical tactics end up getting banned from the big search engines. But besides that, some webmasters get into unethical practices unknowingly. Both of these cases could be put down to a lack of knowledge about how search engines really work and what they look for. The best way to work with proper SEO is to know where you're going wrong. This article will be discussing a few SEO mistakes that you should keep in mind and try to avoid.
Most new webmasters commit the SEO mistake of making the site too flash-heavy. Flash may get you lots of cool points, but your website won't rank any higher because of it. Flash is impressive to the people who visit your site, but search engines aren't able to recognize it so it the bots won't be able to crawl your site.
Content is what attracts the search engine spiders and when they don't find it, they'll simply skip your site and move on. This will affect your rankings. If you still want flash, you can use graphics along with your text so that the search engine spiders will see it. If you add more text, your site will do better.
The wrong keywords can bring you the wrong type of traffic. If your keywords aren't targeting people who can't be converted into buyers then you will waste your time. How can you convert visitors who don't want what you have? You should never waste your time targeting any keywords that searchers aren't looking for. With the right keywords you are off to a running start; with the wrong keywords you might as well start over because you won't win the race. The key is to locate lower competition keywords and to build your content around them. There are a number of free keyword tools that you can use to generate relevant keywords for your site.
Just remember that ethics is something you always want to use with SEO. You will find that companies offering SEO services are all over the place these days. Some of these companies are definitely worth working with since they use practical ethical SEO methods, but many others depend on unethical or blackhat SEO to get sites ranked. You don't even come to know about this until your site gets banned by search engines. That is why it's necessary only to hire SEO professionals that not only have a reputation, but who will also constantly let you know where their progress lies. They should be willing to tell you everything. So, you should never be unethical with your SEO. Some webmasters have no idea the damage the above mistakes can do to their website. Don't just stuff keywords in your site or it will be viewed as spam. You need to also consider that plagiarizing content will cause you to lose readers and the search engines could hold your site back. It doesn't matter if you're going to do it yourself or you're going to hire someone to do your SEO for you, only use the most ethical SEO methods.
